Business of #Sport Summit - Strategy & tactics for #sports industry leaders. Follow us for #sportsbiz insights. 15 & 16 April 2020
Melbourne, Australia
Joined September 2011
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BOSS retweeted
A number of our Sydney team members have been attending the Business of Sport Summit in Double Bay yesterday and today - a fantastic lineup of speakers and topics
#sportsbiz #BOSSummit
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BOSS retweeted
The global esport audience represents 645M, equivalent of the 4th largest country on the planet and is 12 - 36 years younger than the traditional sports fan. They are social - they are not isolated in their bedroom #BOSSummit
BOSS retweeted
Powerful start to day 2 of @BOSSummit with Gabrielle Valdez Dow from @packers and strong value-led branding as the basis of selling out every home game since 1960! #BOSSummit
BOSS retweeted
Inspiring keynote on reengineering from @JeremyLoeliger CEO @NBL
@BOSSummit 🙏👏
💥 Social licence
💥 Improving entertainment
💥 Change dialogue
= 4 successive years of growth in audience & attendance
#BOSSummit
BOSS retweeted
Jamie Fuller speaks my language. Sport as a vehicle for change is INCREDIBLY important & powerful & has been happening for decades, led largely by individuals. Want to see brands, NSOs & ISOs doing more - have a backbone, take a stand! The NBA is a good example. @BOSSummit
BOSS retweeted
Sport means so much more to all of us than what happens on the pitch/field/track/court @jaimiefuller @FFSIORG #BOSSummit
BOSS retweeted
Listening to Jean-Marc Pailhol from @Allianz about creating their own partnership ecosystem and co-creating their own sport and industries! Not enough characters in a tweet to begin to describe this but WOW! #BOSSummit #nextlevel #mindblown
BOSS retweeted
Decided to become the partner of digital sports, not one cent spent on TV, newspaper or radio and an additional $2.5 Billion revenue gained. #BOSSummit
BOSS retweeted
Listening to Jean-Marc Pailhol from @Allianz about sponsoring drone racing league which attracted 170M viewers, twice as many as F1. Allocating zero budget for traditional media - 100% social. Lesson in how to reach new markets ✅ #BOSSummit #nextlevel #mindblown #wow
BOSS retweeted
Working with partners - know your fan/customer. One of the best partnership proposals @alintaenergy has received was from an organisation who knew exactly what their fan’s had for breakfast #BOSSummit
BOSS retweeted
At the @BOSSummit and @alangilpin2 said: "The @JRFURugby versus @Springboks game in 2015 was the most valuable game ever played."
While that cut me deep, it's spot on! Captured the world's attention. Basically, we did our bit for @WorldRugby 😉
#RWC2019 #BOSSummit #Rugby
BOSS retweeted
@F1 inspo at @BOSSummit about embedding and immersing partner brands in your brand. Their mantra is research led, data driven, ROI focussed & bespoke
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Fascinating to hear from @ufc a young sport whose early journey was to grow entirely without traditional media. First major deal was with Fox in 2011 & now ESPN. Their first event attracted 568K new subscribers for ESPN #BOSSummit
BOSS retweeted
Todd Greenberg, Chief Executive Officer @nrl “Leadership can be an isolated place. Don’t be scared to reach out to competitors for ideas”. @BOSSummit
BOSS retweeted
Australian competitive landscape for sport in context - 55 prof sport teams in Aust V 19 in the state of California. Population of California = 39M Vs Aust 25M Andrew Abdo @NRL at #BOSSummit
BOSS retweeted
Roma Admin would like to thank all of YOU & Little 🐻, sexy global warming, Alfie, Naija Twitter, 👑, IKEA,🐐 in 🌳, Duck’s future girlfriend, daily routines, 🇮🇳, Kermit, 🎃, Baby 🦈, Chelsy, 🐜, where’s Malcom, Jollof wars,🦖, FM, 🐕 in 🍁 & the whole 🌎
pulsarplatform.com/blog/2018…
BOSS retweeted
Paula Radcliffe has said the reinstatement of Russia’s anti-doping agency undermines the faith clean athletes have in Wada.
Read👉bbc.in/2MQxGwD
