Yoga šŸ§˜ā€ā™‚ļø, board games šŸŽ², poly ā™„ļø, author šŸ“–, podcaster šŸŽ™ļø, dad šŸ‘¶, #eCommerce fanatic šŸ’°, @lynda author, actively looking for a new opportunity šŸ‘€

Denver, CO
Joined January 2009
If you want to learn how to use @Shopify to run an online store I just revamped my course on #LinkedInLearning and it now has 4 hours of video content! 🤯 linkedin.com/learning/shopif…
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Patrick Rauland retweeted
Who should speak at @CheckoutSummit 2027? šŸŽ¤ Looking for top marketers and founders who know their stuff inside out and can share proven tactics to help WooCommerce products grow...
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Here's a better picture of Kings Landing.
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I'm in Kings Landing
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Patrick Rauland retweeted
I'm in constant need for WooCommerce stories/news from founders for my WooWeekly newsletter (wcwkly.com/) Can you please email me your posts, every week, before Wednesday? DM or [email protected] Cheers
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In today's episode hosts @KatieKeithBarn2 and @jamesckemp are joined by @checkoutsummit organizer @rmelogli and attendees @BFTrick and @remkusdevries as they share their experiences from this new @WooCommerce focused event. openchannels.fm/building-woo…
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Got to meet some awesome people at #CheckoutSummit
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Love this photo from #CheckoutSummit ā¤ļø
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Patrick Rauland retweeted
WooCommerce isn't trying to be Shopify, and it doesn't need to. In my @checkoutsummit talk next week, I'll talk about the types of sites and business models where WooCommerce is genuinely the better choice.
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Patrick Rauland retweeted
In WordPress, you can go from valued community member to persona non grata overnight. Not for sabotage. For suggesting the project should be led differently. I wrote about what that does to an ecosystem: coenjacobs.com/blog/fear-voi…
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Patrick Rauland retweeted
A discounted Checkout Summit ticket just became available! It's ready for transfer—DM me if you want it šŸ™‚
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Starting my LOTR marathon
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Patrick Rauland retweeted
I'm going live in exactly 31 hours (3 March at 4PM Germany time) with @DotheWoo @jamesckemp @KatieKeithBarn2 for an amazing videochat about "WooCommerce Events are Growing. What Value Can You Get From Attending?" See you there: youtube.com/live/pEWPtorC1qk…
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Patrick Rauland retweeted
Replying to @websticknl
Great breakdown! I love how detailed the post is, including task lengths and monthly savings. This guy went the other direction: xitter.cf/rmelogli/status/201581… and trust me, what they found during and after the migraiton says a lot about Shopify and WooCommerce :) You should join us in Palermo!
#RoadToCheckoutSummit āˆ’87ā³ Excited to share the first Checkout Summit 2026 speaker announcement today: Patrick Rauland @BFTrick was someone I followed back in the Woo days—I really admired his blog posts and content. Fast forward, and now he’s joining us at Checkout Summit! Patrick is the Sr. Ecommerce Engineer at Xero Shoes, helping grow their online presence and sales. He’s led three major WooCommerce releases, co-founded WooSesh, launched products on Kickstarter, and shares his knowledge via LinkedIn Learning and Packt. His talk: ā€œAn Apples-to-Apples Look at WooCommerce vs. Shopify After a Large-Scale Migrationā€, is going to be amazing. We’re talking millions of orders, customers, custom products, and bespoke flows—the kind of stuff that only comes from real, large-scale experience. Check out Patrick’s profile (and the other speakers) here: checkoutsummit.com/speakers/ I can’t wait to share the rest of the presentations over the coming weeks!
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Patrick Rauland retweeted
#RoadToCheckoutSummit āˆ’87ā³ Excited to share the first Checkout Summit 2026 speaker announcement today: Patrick Rauland @BFTrick was someone I followed back in the Woo days—I really admired his blog posts and content. Fast forward, and now he’s joining us at Checkout Summit! Patrick is the Sr. Ecommerce Engineer at Xero Shoes, helping grow their online presence and sales. He’s led three major WooCommerce releases, co-founded WooSesh, launched products on Kickstarter, and shares his knowledge via LinkedIn Learning and Packt. His talk: ā€œAn Apples-to-Apples Look at WooCommerce vs. Shopify After a Large-Scale Migrationā€, is going to be amazing. We’re talking millions of orders, customers, custom products, and bespoke flows—the kind of stuff that only comes from real, large-scale experience. Check out Patrick’s profile (and the other speakers) here: checkoutsummit.com/speakers/ I can’t wait to share the rest of the presentations over the coming weeks!
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Happy Thanksgiving 🦃 pic from my morning run
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Patrick Rauland retweeted
After asking what people love about WooCommerce, it's time to explore the other side - what makes some people hesitate to use it. Not to complain, but to understand where it can grow stronger or be promoted more effectively. If you’ve ever decided not to use WooCommerce, what was the reason?
Thanks to everyone who replied to my WooCommerce question - I analyzed the responses and published a full breakdown at barn2.com/blog/why-woocommer…. Interestingly, most people don’t choose WooCommerce directly because it’s open source. They choose it because of what open source gives them: Freedom. - Freedom to customize without limits - Freedom to own their data - Freedom from platform fees and lock-in
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I stole this idea and now use it with every single employee. It’s the best illustration I’ve seen of teaching someone to be high agency. It says there are 5 levels of work: Level 1: ā€œThere is a problem.ā€ Level 2: ā€œThere is a problem, and I’ve found some causes.ā€ Level 3: ā€œHere’s the problem, here are some possible causes, and here are some possible solutions.ā€ Level 4: ā€œHere’s the problem, here’s what I think caused it, here are some possible solutions, and here’s the one I think we should pick.ā€ Level 5: ā€œI identified a problem, figured out what caused it, researched how to fix it, and I fixed it. Just wanted to keep you in the loop.ā€ Using this framework, here’s what I say to every new employee… You will live at Level 4 from Day 1 and as we build trust you will rise to Level 5. Being high agency doesn’t just mean tackling problems in this way. It means your entire way of working should be oriented to being a Level 4+ employee. Plz feel free to steal it as well. And ty @stephsmithio for the framework!
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