Your trusted partner in sports business 🌍 Legal, strategic & commercial solutions. Driving innovation & growth in a dynamic industry⚽️ 📈

Joined January 2025
We are proud to have brokered a new commercial partnership between Panini and @GrenadaFootball (GFA). A new opportunity to connect Grenadian football with fans around the world and strengthen its presence within global football culture. #Panini #GrenadaFootball #GFA #B2SGroup
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Jamaica x adidas: a kit journey from 2023 to 2026, where football, culture, and identity evolve together.
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Jamaica's national basketball team just made history, JaBA x adidas, the first-ever apparel deal in Jamaican basketball. Read the full article: business2sports.com/post/jam…
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A new chapter begins. Details unfold Friday.🇯🇲🏀
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Are you unlocking your full revenue potential in sports? Discover the strategies driving sustainable growth. 👉 Read more: linkedin.com/pulse/top-strat…
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Last Sunday, B2S Group attended the final round of the X2O Badkamers Trofee 2026: the Brussels Universities Cyclocross at Vrije Universiteit Brussel and ULB. 🚴 Strong execution and vision, driven by Jos Verschueren, the facilitator behind this unique concept.
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Discover the story behind the JFF x adidas kits, inspired by reggae and rooted in Jamaican culture, community, and the spirit of football as freedom.🇯🇲 linkedin.com/pulse/football-…
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Business 2 Sports Group retweeted
Cycling is serious business in Belgium. It was a pleasure for us at @B2SGroup_ to support the Cyclocross event at VUB in Brussels. #B2SGroup #InnerCircleCycling #SportsBusiness – at Sint-Genesius-Rode, België
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New partnership alert! 🏀🇯🇲 B2S Group is proud to team up with the Jamaican Basketball Association (JaBA) to help elevate the game! #B2SGroup #JaBA #JamaicanBasketball #SportsBusiness #Partnership
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Today marks the fight against racism & discrimination. While progress has been made, racism still exists globally, including in sports. At B2S Group, we stand for equality, fairness and respect in sports. Let’s continue the work for a future free of discrimination. #EndRacism
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Fresh from the pitch and into the streets! Adidas just dropped the Jamaica Varsity Pack, blending sports and island style with street flair. 🇯🇲 Rep the pride. Wear the culture. Get your Jamaica Varsity Pack now: adidas.co.uk/jamaica #JamaicaFootball #AdidasFootball
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The partnership between GFF and Blue Water Shipping is set to transform football and community development in Guyana. Proud to have facilitated the Blue Water Shipping Stadium project! @bwsglobal #GFF #BlueWaterShipping #FootballDevelopment #CommunityImpact #B2SGroup
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The partnership between GFF and Blue Water Shipping is set to transform football and community development in Guyana. Proud to have facilitated the Blue Water Shipping Stadium project! @bwsglobal #GFF #BlueWaterShipping #FootballDevelopment #CommunityImpact #B2SGroup
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B2S Group is proud to have brokered the historic partnership between Panini and the Jamaica Football Federation (JFF)! This collaboration continues to elevate Jamaican football and connect fans to the team. #PaniniXJFF #JamaicanFootball #B2SGroup
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We’re thrilled to have facilitated the partnership between the GFF & MEYBA for the launch of the stunning new Golden Jaguars jerseys! Inspired by Guyana’s essence, these jerseys reflect the team’s ambition and bright future. #MEYBA #GFF
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B2S Group is proud to have played a key role in the Adidas x JFF partnership, bringing Jamaican football to the global stage! B2S Group continues to support the growth of JFF through innovative sports business solutions. 🌍🇯🇲 #Adidas #JamaicanFootball
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Elevate Your Game with B2S Group! 🏆 Your trusted partner in sports business. We deliver expert solutions and strategic guidance to help athletes and organizations excel in the dynamic sports industry. Contact us to learn how we can help you or your sports organization!
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How sports sponsorships are changing: Brands use data & tech to connect with fans, while stars like Messi matter more than ever. Want to learn more? Read the full article here: tinyurl.com/2d6mjdf2 #SportsBusiness #SportSponsors
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From Miami to Nürnberg 🇩🇪 Visiting the Adidas headquarters! #Business2Sports #Sportsbusiness #Sportsconsulting #Adidas
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