SaaS Buyer Experience is More Important than Lead Generation and MQLs - Reducing friction in SaaS buyer experience during their research means new ways to measure marketing - and natural alignment between sales and marketing. bit.ly/3fMD4SC

The CMO as a Servant Warrior, Armed with Data - Neil Becker of Behavox bit.ly/36VDz85

SaaS Backwards Episode 13: Harnessing the Power of Community and Pivot from Services to SaaS - On this episode of SaaS Backwards, Ken interviews Terry Sydoryk, CEO of Chaordix, a SaaS that helps brands to build communities with their end users. bit.ly/3wLr8pS

About to close a VC round? This episode of SaaS Backwards features an enlightening conversation w Michael Richardson, founder & managing director of @TechAzurLLC. We drill down deep into what it takes to build a scalable #SaaS. Listen here. bit.ly/2Tmru8Y

The #HubSpot flywheel model explains the momentum gained when your company is aligned around the mission of providing a high-quality, positive customer experience through the sales, marketing & customer service process. We break it down in this post. bit.ly/3q6OAw5

Top 10 Reasons Why You’re Failing to Convert Leads into Customers bit.ly/2QrcEMI

Defining the Future of Meetings and Conferences - How Aventri CEO Jim Sharpe not only pivoted the business to online events but is now helping define what the future of meetings looks like with customers. #pivot #saas #ceo #cmo #conferences bit.ly/3vmDYKK

Scaling your SaaS beyond your rolodex (dating myself, I know) means building out marketing and sales infrastructure. This post looks at what works post-predictable revenue. How can you help SDRs to succeed? #saas #ceo #cmo #b2b #sdr #marketing bit.ly/3ddzAGR

If an investor group hands you a check for $8 million, would you be prepared? The clock starts ticking as soon as the check is deposited. #saas #saasceo #saasmarketing #vc bit.ly/2MOlxOA

The Right Way to Follow Up on Inbound Leads - Inbound lead handling is best thought of as an extension of account-based-sales, where leads indicate intent and interest at an organizational level bit.ly/37IFvBs

Supercharge your sales pipeline with content that speaks directly to your prospects' problems. Learn more in our latest blog post. #contentmarketing #salesenablement bit.ly/38MUVof

Cover your flank as a new SaaS CMO bit.ly/2IL1DSd

7 Things You Can Do NOW to Reduce SaaS Churn in the Pandemic - How can you reduce churn as we work through the pandemic? Seven strategies for SaaS companies that can be implemented now to reduce churn. #saas #churn #cmo #softwareindustry #CTO bit.ly/36om9Sk

Six Reasons Why Your Website Isn’t Generating Enough (Sales) Leads - Recommendations based on reviewing hundreds of sites. bit.ly/3hZTc1k

SaaS founders make great product managers... until they don't. If you're a SaaS CMO candidate, you should ask about product management for insight into the management style at a potential employer and to gauge its future prospects. #CMO #SaaSMarketing bit.ly/2YWglLz

Has COVID-19 Infected the Predictable Revenue Model? bit.ly/31zzsgc

How does a 60-plus-year-old print directory company shift to a #SaaS model? Read on to learn how a total review of its marketing, sales & customer success initiatives helped @ColeInformation meet its customer needs and support future growth. bit.ly/3hYcmoA

Nearly every B2B CMO is under pressure to generate leads. Less than one percent of B2B leads ever convert into customers. New strategies are needed. Read more in our latest blog post. #b2bmarketing #leadgen bit.ly/3gb8dx6

B2B Marketing: What’s the Mission as We Recover from the Pandemic? hubs.ly/H0rTtt50