Azalea Commerce (@AzaleaCommerce) profile picture

Azalea Commerce

@AzaleaCommerce

Building Shopper-Centric, Walled Gardens of the Future

 Boston, MA
azaleacommerce.com
Joined May 2019
  • Tweets29
  • Following125
  • Followers20
6Media
Photo by Azalea Commerce (@AzaleaCommerce)Photo by Azalea Commerce (@AzaleaCommerce)Photo by Azalea Commerce (@AzaleaCommerce)Photo by Azalea Commerce (@AzaleaCommerce)Photo by Azalea Commerce (@AzaleaCommerce)Photo by Azalea Commerce (@AzaleaCommerce)
Know what type of media stands to benefit the most? Retail Media. #cookiecrusher #IABALM
Alex Weinstein (@AlexWeinstein) profile pictureAlex Weinstein@AlexWeinstein10 Feb 2020
$100B has been spent in digital advertising, but a significant and growing portion is concentrated in walled gardens - Google, FB, Amazon. They don’t suffer as much from the loss of the third party cookie - they benefit. #IABALM
Image from Alex Weinstein (@AlexWeinstein)
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“RIP Walled Gardens. Long live the Walled Gardens.” Ahem, not dead yet.
Sarah Sluis (@SarahSluis) profile pictureSarah Sluis@SarahSluis28 Jan 2020
“We are at peak walled garden.” according to @tim_armstrong He predicts angst from government/partners/users means next unbundling is already starting to happen - but it may take 10 years. #IP2020
Facebook continuing to give users more control over their data, let’s see if the business press gives them any credit for this move. @Facebook #transparency adage.com/article/digital/no…
Now that Facebook lets users clear internet tracks, marketers lose another signal to target ads

Now that Facebook lets users clear internet tracks, marketers lose another signal to target ads

Social network delivers Off-Facebook Activity tool, restricting data available to digital advertisers.

adage.com
Enemy (every retailer) of my enemy (Amazon) is my friend. Google Cloud launches new solutions for retailers – TechCrunch techcrunch.com/2020/01/13/go…

Google Cloud launches new solutions for retailers | TechCrunch

It's no secret that the Google Cloud management team has decided to focus its efforts on a select number of enterprise verticals like healthcare,

techcrunch.com
#DMSBYLUMA
Image from Azalea Commerce (@AzaleaCommerce)
This trend is gaining steam. Nike Buys Analytics Firm Celect. Are Retailers The Next Mar Tech Acquirers? | AdExchanger adexchanger.com/online-adver…
Nike Buys Analytics Firm Celect. Are Retailers The Next Mar Tech Acquirers? | AdExchanger

Nike Buys Analytics Firm Celect. Are Retailers The Next Mar Tech Acquirers? | AdExchanger

Nike continues to build out its digital platforms. On Wednesday, the athletic apparel giant revealed it had purchased the analytics startup Celect for an undisclosed price. Read the release. Celect...

adexchanger.com
Alternate headline: Sizmek is a Trojan Horse into Amazon’s Walled Garden. Is Amazon’s Sizmek Acquisition Really A Threat To Google? | AdExchanger adexchanger.com/platforms/is…
Is Amazon’s Sizmek Acquisition Really A Threat To Google? | AdExchanger

Is Amazon’s Sizmek Acquisition Really A Threat To Google? | AdExchanger

Amazon’s acquisition of Sizmek’s ad server and dynamic creative optimization (DCO) platform Friday puts it in a better position to compete with Google for advertiser budgets. Amazon will likely gain...

adexchanger.com
The battle for local attribution heats up. Foursquare Acquires Placed From Snap, Raises $150 Million | AdExchanger adexchanger.com/omnichannel-…
Foursquare Acquires Placed From Snap, Raises $150 Million | AdExchanger

Foursquare Acquires Placed From Snap, Raises $150 Million | AdExchanger

Placed has found a new home. Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in fresh funding courtesy of The Raine Group, some of which is...

adexchanger.com
How Walmart is going after brands like Kellogg's for retail ad dollars | AdAge adage.com/article/digital/ho…

How Walmart is going after brands like Kellogg's for retail ad dollars

The big-box store held a conference in New York City for top marketers to brief them on how it will prove its nascent ad platform is worth the investment.

adage.com
“Walmart is becoming a Technology Company” We agree @Mike_K_Spencer. Except “has become” is more accurate. ⁦@WalmartLabs⁩ link.medium.com/4BtoRavW3W

Walmart is becoming a Technology Company

From robots to R&D, AI to acquisitions, Walmart is going big into retail tech.

link.medium.com
The big (box) battle for agency hearts and minds (and $$) Watch this space. Exclusive: Target’s In-House Agency Roundel Will Create Campaigns for Other Companies – ⁦@Adweek⁩ @roundel ##newfronts adweek.com/brand-marketing/t…

Exclusive: Target's In-House Agency Roundel Will Create Campaigns for Other Companies

The retailer will now create campaigns and content for brands that aren’t sold within its stores.

adweek.com
Kind of a big (box) deal. Exclusive: Walmart to make first direct pitch to big corporate ad buyers at New York event - Reuters reuters.com/article/us-walma…

Exclusive: Walmart to make first direct pitch to big corporate ad buyers at New York event

Walmart Inc will meet large consumer goods companies and advertising firms for the first time in New York next week to pitch its advertising business, as the world's largest retailer aims to rev up...

reuters.com
Read how Azalea is setting an ambitious goal of helping retailers compete xconomy.com/boston/2019/05/1… via @xconomy
Whoa, ⁦@OSchiffey⁩ is dropping some truth bombs over the walls. Walled Gardens Are Eating Open Programmatic – Here’s How They Do It | AdExchanger adexchanger.com/platforms/th…
The Walled Gardens Are Eating Open Programmatic – Here’s How They Do It | AdExchanger

The Walled Gardens Are Eating Open Programmatic – Here’s How They Do It | AdExchanger

Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the...

adexchanger.com
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McDonald’s Venture Into Ad Tech Highlights The Importance Of First-Party Data | AdExchanger. Nicely done ⁦@IgnitionOne⁩ adexchanger.com/data-driven-…
McDonald’s Venture Into Ad Tech Highlights The Importance Of First-Party Data | AdExchanger

McDonald’s Venture Into Ad Tech Highlights The Importance Of First-Party Data | AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Hansen, chief operating...

adexchanger.com
Azalea Commerce retweeted
Fast Company (@FastCompany) profile picture
Fast Company
@FastCompany6 May 2019
Google may be about to kill affiliate marketing links f-st.co/BJ7hGUm
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#dmseast19 interesting intel on the strategy of @Walmart Media Group #commerce
#weaponsofmathdestruction
Maja Milicevic (@SparrowMaja) profile pictureMaja Milicevic@SparrowMaja14 May 2019
We need to worry about 'weapons of math destruction' - existing biases fueling algorithms determining the experience of everyday people from mortgage rates and beyond. Seemingly inconsequential online interactions determine one's fate #DMSEast19
Image from Maja Milicevic (@SparrowMaja)
Announced today at #dmseast19 Brand Networks Acquires Clickable; Unveils Azalea Commerce to Accelerate "Shopper Centric" Walled Gardens. prnewswire.com/news-releases…

Brand Networks Acquires Clickable; Unveils Azalea Commerce to Accelerate "Shopper Centric" Walled...

/PRNewswire/ -- Brand Networks, the innovative technology provider and media solutions partner to the world's biggest walled gardens, today announces the...

prnewswire.com
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How @amazon is closing the attribution loop #dmseast19
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