It's interesting how often our greatest achievements lie just on the other side of our deepest pains or challenges or suffering. The deeper the personal pain, the deeper the passion - which is required to persist through the obstacles of entrepreneurship.
How many other potential amazing founders are out there right now who are suffering or struggling with some big problem or challenge but don't see it as the potential catalyst for their greatest success, and an opportunity to remove that pain for many others?
Fate, or God, or the Universe (whatever you believe) almost hand-picked them to become founders in their specific area by giving them lemons, which they chose to convert into lemonade.
Second, many of the founders created their first product because they were suffering or had some very personal pain or challenge they were going through. What could be considered an unfair trial or challenge turned out to be the spark for their big success.
First, with one exception, none of the founders I've interviewed had any background, training, or experience in the area they created their product, nor business or startup experience to help them create their business. They just started something, & figured it out as they went.
I've interviewed 30 consumer product founders and creators for my podcast Brand, Sweat, & Tears. A definite pattern is emerging, that I think is worth sharing...
New episode on Brand, Sweat, & Tears. Rachel Nilsson is the founder of Rags.com and is an amazing creator and entrepreneur. This was a really fun episode!
