20 campaigns. 100 assets. Every deadline met. But did any of it change something for the buyer? Victoria Albert challenges marketers to look beyond execution metrics and measure meaningful impact. strategycast.com/podcast/the… #StrategyCast #B2BMarketing #MarketingStrategy

Victoria Albert joins Lori Jones on StrategyCast to explore the invisible B2B buyer journey, and why marketers must earn consideration before a lead appears. strategycast.com/podcast/the… #StrategyCast #B2BMarketing #AI

AI makes it easier to create more. But more content ≠ more impact. Tiffany challenges marketers to prioritize the work that moves the business forward and use AI to do it more efficiently. #StrategyCast #AI #MarketingStrategy

Tiffany joins Lori Jones on StrategyCast to explore why proprietary insights + human judgment become MORE valuable in the AI era. strategycast.com/podcast/why… #StrategyCast #AI #ConsumerInsights

AI can get you most of the way there. But the final 10–20%? That's where your differentiation lives. John Ravaris explains why marketers need to lead AI, not simply follow its outputs. strategycast.com/podcast/the… #StrategyCast #AI #BrandStrategy

John Ravaris joins Lori Jones on StrategyCast to explore how brands escape the "sea of sameness" and build value propositions customers actually remember. strategycast.com/podcast/the… #StrategyCast #BrandStrategy #Marketing

AI automation shouldn't mean AI autonomy. Define the workflow. Keep humans in the loop. Audit what happens next. Tara explains why responsible AI requires ongoing accountability, not “set it and forget it.” strategycast.com/podcast/why… #StrategyCast #AI #AIGovernance

AI can scale personalization but it can also scale mistakes. Tara joins Lori Jones on StrategyCast to explore why governance, human oversight, and customer trust must scale alongside AI. strategycast.com/podcast/why… #StrategyCast #AI #CustomerTrust

Double your website traffic. Did you double your pipeline? Probably not. Andrew Davis challenges marketers to look beyond traffic and connect marketing activity to the outcomes the business actually cares about. strategycast.com/podcast/how… #StrategyCast #Marketing #GoToMarket

AI isn't just changing how marketers work. It's changing how buyers buy. Andrew Davis joins Lori Jones on StrategyCast to explore why traffic, old funnels, and traditional GTM assumptions no longer tell the whole story. strategycast.com/podcast/how… #StrategyCast #AI #GoToMarket

In this StrategyCast Solocast, Lori Jones explores how brands move from information → awareness → trust → belief → advocacy and why AI is raising the stakes. strategycast.com/podcast/the… #StrategyCast #BrandTrust #Marketing

Marketing attribution isn't dead. It's evolving. The models may change, but marketers still need to prove how their work contributes to revenue. Without proof, marketing risks losing its seat at the table. strategycast.com/podcast/how… #StrategyCast #MarketingAttribution #Marketing

Emily Popson joins Lori Jones on StrategyCast to explore how hybrid attribution + AI can help marketers connect the signals that actually demonstrate business impact. strategycast.com/podcast/how… #StrategyCast #MarketingAttribution #AI

People don't expect AI to be perfect. They expect it to be understandable. Jeff Chancellor explains why transparency, explainability, and human accountability are becoming essential as AI influences more business decisions. strategycast.com/podcast/why… #StrategyCast #AI #Leadership

The AI advantage isn't better technology. It's better judgment. Jeff Chancellor joins Lori Jones on StrategyCast to explore why trust, transparency, and decision quality will define the next phase of AI leadership. strategycast.com/podcast/why… #StrategyCast #AI #Leadership

Social media changed the rules of branding. Brands don't fully control the conversation anymore. Carter Hostelley explains why social can't be treated as just another distribution channel. strategycast.com/podcast/ai-… #StrategyCast #SocialMedia #BrandStrategy

AI can scale content. Community scales trust. Carter Hosteley joins Lori Jones on StrategyCast to discuss why advocacy, human connection, and genuine relationships are becoming powerful drivers of B2B growth. strategycast.com/podcast/ai-… #StrategyCast #B2BMarketing #Community

Where should partnerships live? Fabian explains why the strongest partnership functions aren't another silo. They connect teams across the organization around shared business objectives. strategycast.com/podcast/the… #StrategyCast #StrategicPartnerships #Leadership

Our CEO: “I trust my team.” Our team: immediately starts throwing toilet paper at her 🧻😂 Trust is part of our belief system at Avocet. So is enjoying the people you work with... and occasionally testing their aim. #TeamAvocet #AgencyLife

On StrategyCast, Fabian explains why strategic alliances can unlock credibility, market intelligence, and growth that organizations can't always create alone. strategycast.com/podcast/the… #StrategyCast #Partnerships #BusinessGrowth