goobermaxxing while I build shit on the interweb
Spokane, WA
Joined March 2021
- Tweets1.7K
- Following1.1K
- Followers1.4K
- Likes16K
Austin retweeted
Insane this ad spent $218k today.
@StefanGeorgi’s hit rate was 60% on ads for this brand…
And this Monday he’s going to break down how he does creative strategy.
How he thinks, how he prompts…
It’s going to be SO valuable for anyone in direct response.
Exclusive for StefanBrain community members.
Comment/DM and I’ll make sure you get invited to the training!
Austin retweeted
Did some new ads for the eCom brand I've done some previous bangers for. One of them is going off today. As always, nice to see I've still got it 💪
P.S. Yes - was written with StefanBrain. All the ads I do for them are.
Austin retweeted
I need someone to help me just spit out eCom Brands with StefanBrain. Not the marketing part. Just the 10% I don’t want to do.
Which means: finding products (on-demand/drop-shipping) - I will give direction or even pick products, but you need to confirm there’s enough inventory, ship times, etc. Setting up integrations with Shopify. Getting additional ad accounts as we need them. Keeping an eye on ad accounts. Setting up email flows/SMS flows and keeping an eye on them. Etc.
I’ll handle basically all of the marketing and creative assets via StefanBrain. If you end up wanting to cook with SB too to make things go faster/scale more, fine with me.
Brand(s) will be StefanBrain owned. 20% profit share to you out the gate. Room for additional growth opportunities as well.
If you’re interested - hmu and let me know why you’re a good fit.
P.S. You gotta be a beast with AI already. You have to move super fast. You need lots of technical competence. You need to be really smart. Experience as an eCom Operator strongly preferred.
Austin retweeted
"You're an intelligent robot with a lovely voice"
“I know you're AI and I’m impressed. This is the first time I have a real conversation with an AI program, for sure.”
“This was really interesting… this is very, very strange, but I’m really impressed.”
Some of my favorite lines from our client's customers who hopped on an interview with us this month 😆
Austin retweeted
A customer told our AI interviewer this week: "I only bought because my sister wouldn't shut up about it."
Good luck finding that in your post purchase attribution analytics.
Austin retweeted
We ran customer interviews for a brand and shared the insights directly with their agency partners. Within a week, their agencies rewrote email flows and created a handful of new static ads using language pulled straight from what customers actually said.
That's the motion I think more brands should be running.
When your agencies have access to real customer conversation data, they stop guessing at messaging and creative angles. Ad copy gets stronger. Retention strategies get grounded in actual friction points customers surfaced. Email flows get more specific because the team writing them heard how customers describe the problem in their own words.
And the brand stops wondering if their agency really understands their customer. Because now there's a shared source of truth both teams are working from.
If you're an agency or tech partner working with Shopify brands and you're not plugged into what their customers are actually saying, you're building strategy from dashboards and assumptions when there's a much richer source available.
Austin retweeted
What's stopping you from doing this?
What if every time somebody submitted a 5-star review for your brand, you followed up asking if they'd be willing to get on a quick call?
You ask them about:
- What brought them to your brand originally
- What were they hoping your products would do for them
- What had they tried in the past
- Why specifically it's working well for them in their own words
- What you could be doing better
- How they would describe your brand/products to a friend
And if they have great things to say, you ask if they'd be willing to let you use their words and/or audio in marketing to help others like them
Simple but powerful way to extract 10X more value from your 5-star reviews
Austin retweeted
I'm 41.
I've exited for $260M in 5 years, fully bootstrapped.
Here's my playbook 🧵 (thread)
Austin retweeted
Clickbait Agency is looking to hire some Top 1% strategists for YouTube Ads. You'll get to work on some of the biggest DR offers in the space and get millions in ad spend behind your winners.
DM me if you are interested! Must have a strong portfolio to be considered. We are building the top YouTube Ads agency in the space.
worth the follow ➔ @tasos_dallas_17
Hey, I'm Tasos.
I'm DR-marketer / copywriter / brand owner
In the last few years, I've scaled my own brand and also helped others scale their brands past $1m/month using VSLs and paid ads.
Here are my two cents on how I create video ads that scale.
1. Create a breakthrough in your customer's mind and we do that through breakthrough BIG Ideas.
As soon as your customer goes through your ad's first few seconds, they must receive a massive dopamine hit. What is spoken in your ad must reflect their inner thoughts that no one dares to speak out loud. Whether it's love, pain, frustration, or even conspiracy.
Your goal is to fascinate people so they hear what you have to say.
2. Copy transfers a message audibly. Your video must also transfer the same message VISUALLY.
Most editors think their job is to grab attention with fast cuts or to literally illustrate what the script says.
It's neither.
Your video direction and clip placement must AMPLIFY what is audibly said in the script.
For example. The script says "You can finally enjoy a thin waist"
A mediocre video editor would show a woman looking at the mirror and admiring her waist.
A great video editor would show her husband's arms wrapping around her waist, showing how small her waist is and how attracted her husband is.
Same line. Completely different movie playing in your prospect's head and that's a massive difference.
If you are looking to get more value like this, or you wanna connect, give me a follow.
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Austin retweeted
Had an awesome time sitting down with @maxwellcopy to talk subscription growth on his new podcast.
If you're running a sub brand or thinking about going subscription-first this year... I think you'll find this one helpful 👀
And make sure to go subscribe to Max's pod RIGHT NOW. He and his team are one of the best retention agencies in the game, this is going to be a show worth following closely
I STARTED A DTC PODCAST 🎙️
Episodes bi-weekly. Nerding tf out on all things ecom marketing.
This first one contains info you will not find for free online elsewhere.
$300M/yr Subscription Secrets w/ @bryandstarck
Look up “Max Sturtevant” on YouTube to watch!
Austin retweeted
My only advice to CEOs this year..
Hire tinkerers.
Make it high status.
Find ones that will explore the edges and (ideally) naturally gifted at teaching people.
Empower them to freely roam across the org and fix large problems that can be automated.
All your execs will complain that these tinkerers don’t understand scale or systems (rollout being a favorite word).
Listen, and ignore them. Or even better give them budget to hire a tinkerer to achieve their targets.
Give these tinkerers ambition, purpose and hard targets and watch them fly.
coming for you Lake CDA
Fuck Lambos. Fuck private jets. Fuck watches, and fuck all that shit trying to impress people you don't give a fuck about on social media.
Give me a case of beer, a good lake house, and a laptop to do the work I enjoy, and I'm a happy man.
Far too many "success" mfers here larping with a rented life.
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Austin retweeted
MAJOR TRACKING 🚨🚨🚨 for Shopify stores....
If your store is on Shopify, and you use pretty much any ad platform tracking, Shopify might turn off data starting 1/20.
Shopify has made an update that automatically decides which Customer Events Pixels are allowed to receive data or not.
Problem is - there's no stated criteria or metrics on what they deem is "helpful" vs. not.
Even worse - this setting is enabled by default - so you're auto-opted-in.
To avoid data issues, go to Shopify Settings -> Customer Events, and set Pixels to "Always On" to maintain unfiltered data sharing
changelog.shopify.com/posts/…
October 15th ➔ hopped on a call with my cousin who wanted some tips on how to market his dog training business
October 16th ➔ he launches the presell I wrote & built (in 20 mins), gets first sale
November 30th ➔ he texts me saying he smashed the month, $40k record high for the business
You can change your business in a manner of weeks/days/minutes when you focus on the right things.
cousin was struggling to sell his dog training course…
used claude to write him a presell (took 15 minutes)
ads went live… $20 ➔ $400 within a few hours
we are living in the greatest of times for builders
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Austin retweeted
HexClad’s #1 most powerful tool: spend, revenue, and media mix forecasting.
One single spreadsheet has saved us MILLIONS by preventing inefficient spend, poor pacing, and reactive decision-making…
I just built a template that automatically integrates into any brand with just 3 clicks.
I was offered $1k for the spreadsheet last week- but I’m giving it away FOR FREE (shame on me)
- top line spend, revenue, and media
mix forecasting
- media mix recommendations based on variable growth scenarios
- pre-built visual views for csuite and leadership
- daily granularity (with custom period selector)
- PoP/YoY comparisons (+ pre-built day-matching)
- daily allocation %’s to help inform forecast recommendations
& so much more…
The best part? It can be fully integrated within your brand in 5 minutes.
Your buyers need a plan.
Your execs need clarity.
Your brand needs proactivity.
Your growth will only ever be as good as the PLAN you set in place.
RT + follow me for a copy (after all… it’s free & shouldn’t be)
Austin retweeted
And on this same note, if you want big improvements you need to take big swings
In the last week I've seen
- A brand new offer scale to 100k/day in FB spend
- CAC drop ~30% with a new funnel + angle (at 8k/day)
- A new biz drop CAC ~20% with new angle, offer and funnel (~1k/day)
Things are tough right now, but people are still making it work at all levels
It all comes down to taking drastically different swings
Been swamped so haven't been posting, but quick reminder:
New ads + advertorials can change everything
Past few months have had some big wins:
• New lead beat a $10M+ control
• Single ad scaled to $40k/day in under a week
• New advertorial dropped CAC 15%
None of those hit on the first try.
It was testing, tracking and learning what worked until something cracked