Austin Chapter of the American Marketing Association - All About Austin Marketing! This is where marketing professionals can lead, connect and grow.

Austin, TX
Joined March 2009
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Focus Groups: Let's put this important campaign in the hands of someone willing to give up their afternoon for snacks and a $25 Starbucks giftcard.
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Investing in your marketing is hard. Growing your company without investing in your marketing is harder.
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AMA Austin has postponed tonight's event due to inclement weather. We will be monitoring weather conditions the next few weeks and will provide updates on the rescheduled date through our official website, social media channels, and email notifications.
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Your customers don't care what year you were established.
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Join PRSA Austin on April 25th at 8:30 a.m. for a breakfast conversation about how AI is revolutionizing PR workflow. Registration: prsaa.memberclicks.net/maste… #PRSAAustin #PRSA #publicrelations #AI
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Your customers don't care what year you were established.
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Is A.I. going to take your job? No, but a career-minded member of AMA Austin might...
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Unpopular opinion: Austin marketing isn't weird enough.
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Positioning 101: The problem you solve is 1000% more important than the product you sell.
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You don't want buyers, you want customers.
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Chat GPT is wrong half the time. I know because I asked it.
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Test, then spend > Spending to test
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If you're not interviewing your customers, you're not going to have them.
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If I had known algorithms were so important to social media, I would have paid more attention in algebra.
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Followers come cheap, but engagement requires an investment.
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Be fluent in the language of your audience.
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You're communications manager is constantly worried about grammar mistakes.
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What gets measured, gets done.
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