Great spread for the #BiggestMorningTea at ADG HQ! Lots of money raised for an amazing cause #CancerCouncil

Our panel is 'finding the sweet spot with our audience'. Feel free to tweet us any questions! #primeacademy2017

Our last speaker before the panel discussion...Stuart Black from Ward6 talking about perfecting the pitching process

'Technology is bringing healthcare back to the home' says Dom Hickey from @DDBAustralia #primeacademy2017

Amazing stats about Australians and trusting institutions and brands from Snezna Kerekovic and @EdelmanPR research

Deana Henn shares with us tips from the newsroom to create stories your audience wants to read #primeacademy2017

Are we the worst decision makers of all time? We're looking at rational vs emotional choices with Dane Smith

We've kicked off the last PRIME Academy of the year!

PRIME Academy is just around the corner! It promises to be a jam-packed day with healthcare industry experts helping you uncover ways to best understand and increase engagement with your audience. primeacademy.com.au/

Medical publishing in Australia continues to buck media trends with the latest industry research revealing continued high overall readership of medical titles and a surprisingly strong commitment by doctors to print as well as digital products. adg.com.au/medical-publishin…

Register now to learn from industry leaders at the upcoming PRIME Academy seminar. This is the healthcare communications seminar you don't want to miss! primeacademy.com.au/

Hear from industry experts about ways to increase engagement with your audience. Register now for PRIME Academy on the 9th November at the Pullman Sydney Hyde Park. primeacademy.com.au/

It’s surprising who uses mobile games and how often. Most pharma marketers are unaware of just how powerful they can be as an education tool. adg.com.au/5-surprises-digit…

Registrations are now open to our second PRIME Academy for 2017. See full agenda and speaker line-up at primeacademy.com.au/

Reader comments posted online are fast becoming a valuable measure of engagement. Yet some publishers and marketers shut them down. Here are 3 reasons to embrace, not fear, comments from readers. goo.gl/VCJxn3

Lots of full bellies today after hosting the #BiggestMorningTea to support @CancerCouncilOz! Thanks to everyone for helping to raise $300! 🍰

"Analytics inform our decisions, provide valuable insight and tactics to optimise", Mikaela from @OgilvyAus explains at #PRIMEacademy2017

Disruption is key to create fame, feeling and fluency for a brand, explains @DDBAustralia's Leif Stromnes at #PRIMEacademy2017