Refunnel pioneered the ability for brands to pay creators a % of spend on Meta on automated basis
With the API becoming public, every platform has adopted it and added their own twist to it
Our next big innovation (launching soon) will be 10x harder to copy & more impactful
Atif Raza retweeted
WE HATE GATEKEEPING. Our guide is officially finished - The Unofficial Guide to Winning On Trybe is out now.
Atif Raza retweeted
Uploading your entire creator and affiliate roster to a public marketplace, where competitors can see who's driving revenue and what deals you're offering, just to access one feature is a pretty wild tradeoff.
You're essentially paying someone to help your competitors recruit the relationships you've spent years building.
But hey, at least you got that feature.
Hot take:
Whitelisting random creators with no real audience is dying. Meta no longer gives every creator page the same auction edge.
The remaining alpha: established creators + organic content + whitelisting.
That’s the killer mix.
Atif Raza retweeted
Just wait and see the crazy wild shit we got cooking with Refunnel. Its if Influencer marketing and Creator content had a Demon Child.
Absolutely WILD
We put 6-figures of ad spend behind one piece of content for this $60M/yr apparel brand.
They had tried influencer marketing several times in-house and hired other agencies that couldn't unlock scale.
We came in and started gifting 30 to 60 creators a month, then whitelisted the top pieces of content that were posted.
That content came in completely free, and we whitelisted it for free.
Results:
- Around $100k of ad spend on one ad at a 2x ROAS
- Around $500k in ad spend YTD on our content at around a 1.5x ROAS
- Over $1M in revenue attributed to our content.
This is what a gifting program is for.
Happy to break down how we built it.
Every now and then we get reactions like these from customers which makes all the pains of building a tech startup so worth the personal sacrifices we put in everyday
Agency just screamed at us on a call when we demo’d how we are helping brands scale @RefunnelApp
“WHATTT?!!! That ad from the creator with only 520 followers generated over $2.1mm for that brand? HOW?!?!”
@Atif_Rz and @ZohaibRattu almost fell off their chairs from how loud they screamed too lol
#scaleSZN
Atif Raza retweeted
YouTube Channel is now live! @RefunnelApp 🚀🚀
We've just launched our YouTube Channel.
Last month we had one big realization. We can't be a content company and not be doing world class content ourselves.
The first edition "The New Era of Influencer Marketing Has Officially Begun"
I walk through how paid influencer marketing used to work, why the economics stopped adding up, and the creator seeding approach brands are quietly building around instead.
If you're running an ecommerce brand or handling influencer marketing for ecommerce, this shift changes how you should think about UGC, creator partnerships, and usage rights.
Link Below 👇
Atif Raza retweeted
👀👀👀
@RefunnelApp + @JoySharma_11
How could you lose?
SO EXCITED FOR STEVE'S OFFICIAL ACTING DEBUT AND.......
@RefunnelApp x @CommnThreadCo OFFICIAL partnership announcement!
Refunnel just became exclusive partners to CTC's new service "Performance Creatives with Creators."
Common Thread Collective will find winning ads for you and push them into your Meta account on repeat, with creators found, briefed, and managed via Refunnel.
The best part?
CTC guarantees 20% improvement over your own baseline, or your money back.
Demand was so high, we added a couple extra spots!
Book your demo. Link in comments.
P.S. I think it's official, @SteveLeq30 is Refunnel's new in-house model/actor :)
P.P.S. Shoutout to @TaylorHoliday and @JoySharma_11 for making this happen
Atif Raza retweeted
Portland Leather Goods was already getting tagged in thousands of creator videos on TikTok Shop.
The smart thing they did was to identify high performing content, secure the rights and adapt those assets for Meta.
That could mean:
• Tightening the opening
• Adding a clearer product hook
• Creating shorter variations
• Testing different on-screen text
• Leaving the video as is
• Matching the asset to a specific audience
The creator had already done the difficult part: creating an asset that resonated with the audience.
The brand’s job was to recognize the opportunity and distribute it more effectively.
@RefunnelApp helped @PRTLNDLTHR find those videos by product and performance instead of manually searching through enormous content volumes.
The result? 80 million impressions. 28,000 purchases. $4.09 million in sales from creator content.
Sitting on a pile of creator content you're not using for paid? Hit my DMs. Happy to help. 🤙🏽
Is it bad if I reply to vendors who spam me about joining their systems with a link to the vendor we have and say we already have the best?
I'm about to do this for influencer people who spam me. I truly do not care about your platforms please stop messaging me.
We have @RefunnelApp
Not an ad just annoyed and decided to tweet.
Atif Raza retweeted
Excited to announce the second annual Talent Commerce Summit with Shopify is taking place on September 16 at the 1Hotel in Los Angeles. To any marketer in CPG who believes that the best ideas are inspired from places you haven’t explored, this is one of those places.
For an entire day, you’re in a room full of executives across media, entertainment, talent management and the top CPG brands to share insights, debate ideas and learn all of the details behind the most iconic partnerships, campaigns and headlines from the past year.
What I can tell you that everyone appreciated most is every panel, keynote and fireside was original. As someone who has been to countless conferences, there are few topics I haven’t heard before and all of them were from last year’s Talent Commerce Summit.
I still keep in touch with people who I met in attendance last year and everyone agrees it was one of the strongest, most well curated rooms they’ve ever seen put together with one of the most well respected speaker lineups.
Congratulations on the announcement Anthony Kentris, 🎬 Dhruv Patel and the entire Shopify team.
If you’re someone who is a stakeholder of a businesses at the intersection of culture and commerce, this one’s worth checking out. Tickets are live at talentcommercesummit.com!
Atif Raza retweeted
Just had the most cracked conversation with a CEO of $50mm jewelry brand and $8mm supplement brand
Focused on using @RefunnelApp for product seeding to get creators posting UGC for his brand(s)
He is convinced we will help him scale to $100mm…
And we will not stop until it happens!! 🚀😈
Atif Raza retweeted
You forgot to cut the crust off your slop
I’ve known Phoebe Gates online since she was a teen, so I might be biased but nothing in the Bloomberg reporting shows she personally engaged in wrongdoing. Phia’s browser extension opening background tabs and inserting affiliate codes comes from technical implementation choices made by engineers, not from Phoebe herself. She isn’t a software developer, she didn’t write the extension, and there is no evidence she directed anyone to override other affiliates or manipulate commissions. What happened is exactly the kind of over‑aggressive optimization that crops up in early‑stage tech products, especially in the messy world of affiliate tracking where scripts, libraries, and automated logic can behave in ways founders never intended.
The reporting makes clear that independent researchers discovered the issue, Capital One Shopping flagged similar behavior, and Phia acknowledged the violation and fixed it. That sequence is consistent with a technical mistake, not a deliberate scheme. If Phoebe had intended to deceive, the company wouldn’t have immediately admitted the problem and patched the code. It’s far more plausible that she learned about the issue at the same moment the public did, then ensured her team corrected it.
Her broader behavior reinforces this interpretation. She runs Phia like a normal startup founder—negotiating frugally with influencers, declining inflated rates, and trying to build a sustainable business rather than exploiting systems. Nothing about her conduct suggests someone orchestrating a covert affiliate‑fraud operation. The allegation is about code, not character, and the code was fixed as soon as the problem surfaced.
The fairest conclusion is that Phoebe Gates did nothing wrong. A technical misconfiguration occurred, it was corrected, and there is no evidence she knew about it, intended it, or benefited from it in any deliberate way. If you want, I can also expand this into a more forceful version or reshape it into a legal‑style defense.
This is the only way. Open source models are good enough for 99% or production grade usecases for most apps
They are hard to use and the chinese clearly need to focus on the accessibility of their models. But thats no excuse to not use it when the cost savings are so ridiculously high
Really proud of the fact that we did not give in to claude slop for Refunnel website. And our upcoming new product is going to set industry standards for the UI/UX polish we are putting in to it
I love AI but I’m shocked how many tells there are on production sites.
Seeing lot of Claude slop design on Ecom LPs and SAAS sites.
If you’re an Ecom brand, that should never happen. You should have a design system trained on your actual site tokens and any branding.
I guess same for SAAS.
A lot of the JRB site was built in Claude. You could never tell.
I’ve seen a few SAAS sites sent my way with the Claude tells lately and it’s an immediate turn off for some reason.
Doesn’t take too long to improve it and it goes a long ways.
Atif Raza retweeted
Whole lotta gratitude for our growing @RefunnelApp familia! Fun is just getting started! 🚀🤳
13% MoM growth 📈Thank you to every brand in the Refunnel family for trusting us with your creator programs. This chart exists because of you.
One huge reason of what's driving it:
→ Partnership Ads + whitelisting is on fire right now. Our brands have run $100M+ in ad spend through Partnership Ads placements, with 0% ad spend fee and 0% GMV fee from us. No tax on your growth, ever.
Here's to Q3 🙏






















