Brand identity & digital experiences for innovators. From AI startups to Google.

Global
Joined April 2023
New project: Brand Identity for @raycashxyz Declining typical crypto clichés and leaning into what banking of the future feels like: Light, warm, and always moving.
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New case study: Carnilove 🐕 Over 18 months, we took one of Europe's biggest pet-food brands from a core identity created by @Design_Bridge to a comprehensive brand system for 80+ markets.
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R&D for our new @AshfallStudio CGI brand assets, launching later this year as part of our own repositioning and rebrand.
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Case study WIP 🐕 Over 18 months, we've expanded Carnilove's new brand identity from Design Bridge into a design system powering 80+ markets and their teams. Living brand guidelines, OOH campaigns, 2 websites, an IRL event. All of it. Coming soon!
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Raycash Brand Identity by @ashfallstudio 💳
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Prague-based design studio @ashfallstudio has turned a card shape into the signature pattern of banking app @raycashxyz, tilting in warm yellow and soft green.
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GT Planar → Shelby, a decentralised storage protocol challenging the cloud giants. @ashfallstudio shaped Shelby's full identity using GT Planar as the brand's primary typeface: bold, self-confident, and slightly playful. #GrilliType
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New case study 💛 A brand for @raycashxyz. A new kind of personal banking experience deserved an identity that feels like the natural next step in the evolution of money. Case study link in comments 👇🏻
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Working on a new case study for the @Raycashxyz brand identity we created at @AshfallStudio earlier this year. Super excited about this one 👀
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Global creative and technology company @ashfallstudio built the identity, strategy and motion system for @shelbyserves, a decentralised hot storage protocol taking on AWS, Google Cloud and Azure.
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Website Of The Day is Shelby tinyurl.com/2bdzke7d by Ashfall Studio @ashfallstudio #webdesign #webdev #cssdaWOTD #CSSDesignAwards
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Shelby Visual Identity by @ashfallstudio ⌬
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New case study: @ShelbyServes 🩷 A decentralized hot storage protocol taking on the hyperscalers. We built their brand on tension: infrastructure should feel fast, responsive, and alive, but also firm and solid enough to trust with your data. Built to hold, made to move. 🧵
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New case study: @ShelbyServes 🩷 A decentralized hot storage protocol taking on the hyperscalers. We built their brand on tension: infrastructure should feel fast, responsive, and alive, but also firm and solid enough to trust with your data. Built to hold, made to move. 🧵
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Color. The four duotone palettes make the brand feel more vivid and alive than the corporate cloud world, but cleaner and warmer than a lot of Web3.
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Built to scale. Shelby’s brand system was built to hand over: clear enough for other teams to use, structured enough to extend, durable enough to evolve.
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