ARTIST V E R I F I E D

Direct Fan Relationships Matter More Than Ever Streaming is drowning out to catalog & 100k+ tracks per day. → Only 27% of US streaming is current music → But 63% of direct to fan sales are Move from monetizing attention to monetizing intent.

The line between creator & consumer is getting real blurry. 2 possible consequences: 1. 'Real' artists get drowned out. 2. Music gets more interactive & artists get paid. I'll take #2, please. wheremusicsgoing.com/p/creat…

Most artists rise & fall. Here today. Gone tomorrow. But the best last for decades. So, how can artists maintain longevity? Bad ass producer & Audiomack CRO Dave Edwards has some good advice: "One constant that artists & producers with longevity share is adapting their style & sound over time. You don't want to just chase the latest trends, but if you want music to be a career, you will need to refine & evolve over time. Never assume you have it all figured out or there is nothing else to learn. Max Martin is the canonical example of this in my book. He's an expert at working with up-and-coming producers who make new sounds he may not be as well-versed in, while lending his unmatched expertise as a songwriter. As a result he's remained the most dominant pop producer for 3 decades - unheard of ." - @itsDaveEdwards Never feel too comfortable. Never stop challenging yourself.