This is what we call sales conversion. Whether you are a fan, a loyal fan, a follower, or simply a customer who discovered a product through an artist once you actually purchase the product, that influence has converted into a sale. A good example is what happened with Yoko’s Puff Shoes. After Yoko endorsed the product, we saw fans supporting the product by actually purchasing it, and the shoes became almost sold out in the market. That is the difference between simply having reach, engagement, EMV, or MIV and creating an actual business result. At the end of the day, brands don’t only want people to see the campaign. They want people to take action. Awareness → Interest → Consideration → Purchase → Conversion That is where influence becomes measurable business value. And this is why organic audience trust matters. When people genuinely trust an artist, that trust can translate into real purchasing behavior not just numbers on a dashboard. #YokoApasra‌

Yoko: “Have you sent the gems in the game yet?” 💎🐉 Me: Yes, every single day. Also Me: So where is our gems back? 💎😂 Other Yobies can Add me on DragonVale! 👇 Friend ID: lonelyplanet#5291 Let’s build our little Yobie DragonVale community! 🐲 #YokoApasra #YokoDGV