Appodeal SDK 4.0 is live with a new versioning model for mediation. SDK and adapters are now decoupled, which means clearer updates, easier debugging and fewer surprises from ad network changes. Blog post👉 appodeal.com/blog/appodeal-s…

Game Jam has its winners 🎉 Congrats to 🥇Ömer Faruk İşeri, 🥈Abdelaziz Benkacem & 🥉Giovanni Ramondazzo. What’s next for the top 3 teams: → UA test launches (global + US) → Full performance review by the Appodeal Accelerator team Strong results may lead to monetization, scaling support and a global publishing opportunity 🚀

📣 Game Jam for mobile devs Have a live Android or iOS game in casual, hybrid-casual, or hyper-casual? Apply by Jan 30 for a shot at a publishing deal, expert support, and cash prizes: 👉 itch.io/jam/appodeal-acceler…

We’ve spent the last 11 years creating tech that helps people grow their talents as they build mobile apps and businesses. This wouldn’t be possible without strong leadership, long-term thinking, and a team that cares deeply about product, data, and execution. Thank you to everyone who’s been part of the journey so far 🤩

🏆 Game jam for mobile devs building midcore, casual, hybrid-casual, or hyper-casual titles. 🗓️ Submissions open: January 8–30 Appodeal Accelerator invites developers with live Android or iOS games to compete for expert support, cash prizes, a potential publishing partnership, and global reach. ⚠️ This is not a prototype jam. We’re looking for live titles with real users and meaningful performance data. 🔗 Apply here: itch.io/jam/appodeal-acceler…

In 2025, Appodeal Accelerator worked with 230 live mobile games from 160 studios across 25+ countries. UA testing, performance analysis, data-driven publishing decisions. In 2026, the focus remains the same: live games with long-term potential.

Wishing you a cozy holiday season with your loved ones and a meaningful start to 2026 🤍 From Appodeal’s founder and CEO Pavel Golubev and his family 😇

Who will play your games in 2026 These snapshots are for devs entering a new segment. Use them to build better games, design smarter creatives, and reduce wasted iteration. Covered genres include board games, block puzzles, and number match puzzles: appodeal.com/blog/who-will-p…

🏆 Mobile ads everyone will be watching in 2026 Appodeal UA creative review We analyzed recent UA performance and creative patterns to highlight 6 trends breaking through the noise in mobile ads. A practical reference for UA and creative teams: 🔗 appodeal.com/blog/the-ads-ev…

The data community in Barcelona is growing. You’re awesome. Huge thanks to everyone who joined us at BCN Data Nights last Friday. Special thanks to Sandra Garcia for a great talk. ML meetups are officially on a short break. See you in 2026!

🟡 Appodeal 3.12.0 is live: all Ad Networks updated to their latest versions for maximum performance. 🟢 SDK essentials: 70+ demand sources, in-app bidding, automatic UA optimization, segmentation, A/B tests and more.

Barcelona, next Friday Data Nights: Building recommender systems at marketplace scale Register today and bring a colleague: ML engineers, data scientists, MLOps, product builders, researchers, and anyone who enjoys applied ML are welcome. See you soon 🤓 hubs.ly/Q03VQslZ0

7️⃣ Respect an editor’s inbox Never ask “how do we get featured.” Your only job is to keep them informed: updates, launches, milestones, noteworthy stories. Always with that editorial calendar in mind.

6️⃣ Nominate even in silence App Store Connect will often stay quiet. Apple editors don’t owe you a reply because there’s no policy, but they see everything.

5️⃣ Fix your product page It’s for people who will actually play your game, not your Series A deck, so make it clean, useful and compelling.

4️⃣ Geography decides Your editorial team is the one where your app is registered. An Australian app is judged by Australian editors, not the US.

3️⃣ Pitch with a plan The editorial calendar is packed with hooks. Tie your app to a bigger story (holiday season, Women’s History Month, Global Accessibility Awareness Day, etc.).

2️⃣ Choose your launch approach A soft launch to iterate is one path; a day-one explosion is another. Decide if you want editorial traffic on day one.

1️⃣ Use Apple’s latest tech If you’re implementing it, find your local Developer Relations contact. They handle technical readiness and can pass your app to editorial. Send a concise deck: stack, facts, bullet points, no essays.

🟢 App Store launch: 7 rules Our Head of Content Anastasia Radek is a former App Store editor at Apple. For Appodeal subscribers, she shared what to focus on when launching a new app to get on editors’ radar: