Artists check the math 💯
Label offered us $400K for Joyner's publishing.
Everybody around us said take it. Manager friends, lawyers, even family.
I pulled the BMI statements. Ran the numbers myself. The math said we were leaving millions on the table.
We walked.
18 months later we closed $2.5M on the same rights.
That $400K "great deal" would've cost us $2.1 million.
Labels don't lowball you because they're evil. They lowball you because most artists never check the math.
Tully App retweeted
Every artist wants a manager.
Not every artist is ready to be managed.
A manager can open doors…
But they can’t want it more than you.
The biggest artists usually had the obsession BEFORE the opportunity came.
Artists & managers… what’s the biggest red flag on the other side?
Tully App retweeted
Unpopular opinion:
Most artists don’t need a record deal.
They need:
a content strategy
consistent releases
a real fanbase
financial discipline
a team that actually cares
A label should pour gas on a fire.
Not be the match that starts it.
Tully App retweeted
The biggest lie artists are told:
“Just make good music and they’ll find you.”
No they won’t.
You’re not competing with bad music anymore. You’re competing with algorithms, attention spans, marketing budgets, and 100,000 songs uploaded every day.
Talent opens the door.
Strategy keeps you in the room.
Agree or disagree?
Tully App retweeted
The best artists in music know how to delegate. The label had a lawyer draft our contract. I hired that same lawyer to undo it. Inside a year: merch back, masters back, off the deal. Find the right people. Hire them. Watch what opens up.
Tully App retweeted
The "Major Label" model is officially a legacy play.
The majors aren't "industry leaders" anymore. They are asset managers trying to maintain a dying status quo. While they’re busy trying to figure out how to tax your merch, we’re using AI driven workflows and streamlined tec...
Tully App retweeted
The DistroKid $2B valuation and UMG's stake in Stationhead aren't just headlines—they're the 2026 blueprint.
Distribution is infrastructure, and engagement is being owned, not just rented. The 'superfan' is the new economy. 📈 #MusicBusiness #MusicTech #Stationhead
Tully App retweeted
The Nettwerk MBO backed by Create Music Group is a signal. The independent label model isn't dying, it's just becoming more decentralized. The leverage is shifting back to the people who actually run the day-to-day. 💼 #MusicBusiness #IndependentLabels
Tully App retweeted
The music industry in 2026 is no longer about who has the biggest budget, it’s about who has the most efficient distribution and the cleanest data. The middleman is getting squeezed. Stay agile or get left behind. 😤 #MusicIndustry #MusicBusiness #IndependentArtist
Ah oh. @NoLifeShaq what you do this time? Your reactions videos for both of them is unbiased, you even gave Skep props for round 2
This is a rap battle, all things matter, lyrics, flow, beat choice, delivery, cadence. No Bias who won? #ukvsus #joynerlucas #skepta
This Post is from an account that no longer exists. Learn more
Tully is working daily with #founders @musicsceo & @joynerlucas to pick 18 artists for this upcoming tour! Submit on the Tully website or app, Tully will never contact you with a gmail account, be careful there’s spam circulating!🎵 #adhdtour #livenation #tullyapp




