A first look at the @NFL and 2026 streaming: Resubscribe Rates 🔁 At least 20% of Gross Adds to @espn, @foxone, @paramountplus, and @peacock were Resubscribers, meaning these users were previously subscribed to and had since canceled that same service within the previous 12mos.

The @NFL is back, and so are subscribers. Antenna observed 6.7M total Sign-ups across Paramount+, Peacock, ESPN, and FOX One (each aired at least 3 NFL games in September). September Sign-ups were up 11.2% compared to the offseason monthly average for these services.

Do the Emmys help bring new subscribers to streaming? For Widow's Bay, the answer is yes. In the 14 days after the show’s April premiere, Antenna estimates Widow's Bay brought in ~153k Sign-ups to Apple TV. In the 14 days after the Emmys, it brought in ~300k Sign-ups.

Ad-supported streaming tiers are increasing in popularity, especially in the fall season from September to December. We analyzed the last three years of Premium SVOD Gross Ads and found that the share of ad-supported new subscribers increased each fall season from 2023 to 2025.

Sports aren't the only thing driving streaming viewership in the fall, reports @LoreeSeitz in @TheWrap. She spoke with @rameeztase about streaming's new fall season and what's fueling views and subscriber growth.

For many, October means bingeing as many scary movies as possible. Antenna data proves it also means signing up for streaming services like @Shudder. In 2024 and 2025, Shudder Sign-ups averaged 157K in October, 2.3x the 68K per-month average across the rest of the year.

Summer movies that head to streaming by fall drive an acquisition uplift that marks streaming’s reinvention of “The New Fall Season.” But which summer blockbusters led to fall Sign-ups for streamers? 🎥 We’ve outlined some of the winners below.