We feel that ChatGPT and Answerbase are on the same page, because of substance yes....but mostly because they don't allow users to get to any other page than the one they generate ;) #seo #digitalmarketing #ecommerce

Finding ecommerce products via AI LLMs like AI Mode, ChatGPT, Perplexity, Claude, or whoever people's "trusted AI advisor" becomes is the present and future, and it's just a matter of time before there are clear winners in the space and it takes over traditional shorter-tail keyword searches and filtering. In that new world, your products need to be visible and you need to be there for every single different purchasing decision and the question that leads to them....to find the perfect product that satisfies the customer's needs. Here is a post on how ecommerce products are being referenced within LLMs/AI and where we see this going in the future. help.answerbase.com/5882526/… #aeo #geo #seo #ecommerce #ecommerceseo #DigitalMarketing

Another example of how helpful Q&A content is feeding Google's AI....leading customers to the appropriate products (and product replacements). The future of SEO, AEO, or whatever else one may want to call it.....if you're creating good "people first" helpful content.....both Google and AI needs what you have...and they'll surface it to satisfy the information demand of searchers/askers. #ecommerce #seo

Google's December core update brought a notable lift in impressions to the ecommerce product Q&A content (powered by Answerbase). The lift in clicks hasn't come yet like it came in Google's August Core Update....but we have seen in the past that Google first moved Q&A's into the 11-50 spots and in a future core update then they move into the 1-10 spots. Perhaps a way that Google promotes content over time as it filters through and make's its determination on what is "people first" and actually original/helpful.....but time will tell with this lift. Hope everybody's well, hope the Christmas season treats your ecommerce business well...and of course, get in touch after the dust settles in January and let us know how Answerbase can help you:) Share with your fellow digital marketers if they're in ecommerce and this can be "helpful":) #ecommerce #seo #Google

Have you seen a drop in your ecommerce organic traffic in 2024? This short video covers something in your product schema that may be holding you back....quick fix and quick results. Hope this is helpful for your ecommerce SEO moving forward. youtube.com/watch?v=dV7YZWIK…

We've added the ability for you to see what questions have been asked by real people on forums related to each of your articles, products and categories. This ensures that you know all of the "User Demanded Content" that people actually care about, so you can fulfill that demand for information on your pages which has thrived through Google's August/March 2024 Core Ranking Updates. Reach out to us for a demo of what Answerbase can do for your SEO efforts. #SEO #Google

Look at the increase in positions specifically of Q&A content through Google's latest core update....completely exploded. For this customer the Q&A (powered by Answerbase) is now about 50% of their overall traffic...and we've seen as the Q&A lifted...it's lifted the rest of their site as well. We do a deep dive on the observations of the August updates in this video: youtube.com/watch?v=gzikFIZm… #ecommerce #SEO #HCU #SEM

The idea of "thin content" (at least how it's used and understood) needs to change in the SEO world, Google doesn't care about word count...they just want the search intent fulfilled as a priority. If that is a simple answer to a question, that should be the "main content" of the page. See what the August 2024 update has done to sites who are simply answering customer questions well and publishing according to if there is search demand for that information (this is one customer, but we're seeing this across the board). This chart covers specifically the Q&A landing pages (powered by Answerbase) and what's happened through the March 2024 update and how into August 2024 update. For this customer, if this sustains...their Q&A content will be somewhere between 60% to 80% of their organic traffic moving forward (it was 46% before March).

Google clearly communicates that SEOs shouldn't be worried about "thin content"...they should just be worried if it's "helpful content"...and sometimes helpful content means very short content. See what Google has to say about it in the latest Search Engine Roundtable article here: seroundtable.com/google-word… And also see the chart of what the March 2024 and August 2024 core ranking updates have done to Q&A content (powered through Answerbase) which are primarily pages that are simply a customer question and a good answer (which doesn't necessarily mean a long answer). Most of those answers are just a few sentences long. It's all about satisfying the customer and sharing your real expertise...and it'll service you both on your site and through search. Contact Answerbase to see how we can help your #SEO

As businesses and digital marketing agencies look for some recovering from the HCU but seeing only a small percentage are recovering (a year later).....it's important to know what the traffic is shifting to, and it's not just "big brands". It's good if Google is recovering the traffic to legitimate good/helpful content....but SEOs will need to advise/shift towards how to live in this new "helpful content" landscape and enable that for their customers. See the activity below for the Q&A landing pages where it's simply a customer question with typically just one answer (90% are just one answer) that was provided by the brand....who has somebody knowledgeable simply answering the question appropriately. We saw those Q&A landing pages (powered by Answerbase) responsible for an average of around 9% of the total organic traffic to the businesses' sites before the updates....and looks like through the March 2024 Update and now through the August 2024 Update that new average may land somewhere between 20% to 35% of total organic traffic is coming in through answering customer questions. We also see that 21% of those Q&A's have attributable conversion over time, so compare that with the typical attribution to traditional writing practices.....the win/win for customers/businesses lies in this content for the future. #SEO #SEM #HCU

Interesting observation on the impact of Google's August 2024 update with some seasonal businesses that we service, where they typically drop in traffic consistently as the summer months end and we go into winter. As the August 2024 update continues to roll out....we are seeing continued lifts through the update to their Q&A landing pages which are a customer question and their brands answer to that customer question (powered through Answerbase). See the chart below that's showing an example of this and we see this in other customer sites as well who are seasonal and seeing growing traffic where typically it would be dying down as the busy season ends. It'll be interesting to see where that ends up after the update rolls out completely...and what that will mean for next years peak traffic. This is an SMB ecommerce merchant with a services arm to their business, so they not only sell the products but have the experience and expertise that we're able to connect with the request for information (The "E-E" in E-E-A-T is effectively demonstrated in the answers). #SEO #SEM

No, our customers seen a lift since 2022 in general with all the HCUs....and then more notable when they incorporated the Helpful Content System into their core ranking systems (see position lift during that period below in a chart below, which shows the Q&A landing pages during that time for a broad range of Answerbase customers). Hopefully the core ranking systems will sort things out with valuable articles from publishers that are actually demonstrating real expertise/insights on the topic....but the days of copying competitors and writers out SEO'ing each other will come to an end over time. It'll eventually end (with bumps on the way for sure) with the request for information being connected to the individual(s)/entity who has the best and most trusted expertise on the topic sharing that in whatever content format best suites the searcher. SEO's still have a role there to best optimize the content, but the core value in the content won't be that it's there...it'll be that it's insightful and adding something based on real and trusted experience.