Global leader in measurement and optimization. Sharing interesting news about technology, trends, and the industries we serve.
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Joined January 2013
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In 2000, @Analyticpartners set out to unlock the power of brand data. Today, we celebrate 25 years of partnership, navigating economic shifts to tech revolutions with the world's leading brands. Here's to the next 25 years of #CommercialAnalytics! 🚀 hubs.la/Q03krb-h0
We’re proud to be named a Leader for the second consecutive year in the 2025 Gartner® Magic Quadrant™ Report for MMM Solutions 📈
Access the report for an unbiased review of today’s leading MMM providers: hubs.la/Q04BkJTb0
#CMO #CFO #CommercialAnalytics #MMM #Analytics
Why would anyone build a plane while flying it?
Allie Keith and Preeti Croke discuss how successful data transformation starts with connected data, change management, and the right culture.
Watch the full interview here: info.analyticpartners.com/yo…
#commercialanalytics #MMM #data
Marketing Mix Modeling (MMM) has evolved. But have the many assumptions surrounding it?
Explore the myths, the realities, and what they mean for modern measurement:
Get the report, The Myths and Truths of MMM:
hubs.la/Q04yJZ_F0
#MMM #CommercialAnalytics #Marketing #Data
Marketing Mix Modeling (MMM) has long been surrounded by myths that both exaggerate its benefits and overlook its trade-offs. Interested in knowing more?
Explore all The Myths and Truths of MMM in the full report: hubs.la/Q04yqypT0
#MMM #CommercialAnalytics #Marketing
More #measurement doesn't equal better insights. Stacking tools without an analytic protocol creates "analysis paralysis." In successful programs, each tool has a specific diagnostic job & is layered strategically, including #testing.
🔗 Full Article: hubs.la/Q04v2S-Y0
Only 22% of top advertisers have mastered fast, data-backed decision-making. While many organizations claim to be "data-driven," true performance comes from being Empowered.
Discover what sets these top performers apart ➡️ hubs.la/Q04sQhBb0
Alignment with Finance on growth objectives is a hallmark of high-performing “Empowered” organizations in 2026. Yet, the data shows Finance views Marketing more as a value driver than Marketing itself? 📊
Full Report: hubs.la/Q04r1f8w0
#CommercialAnalytics #CFO #Finance
Change is expected. Preparation is the advantage.
Stephanie Redish Hoffmann and Maren Seitz discuss why Marketing and Finance need alignment through scenario planning, shared KPIs, and financial fluency.
Watch on The Drum TV: thedrum.com/tv/video/seeing-…
#CommercialAnalytics #MMM
Looking at immediate marketing metrics only gives you part of the story.
According to data from Analytic Partner's ROI Genome®, 10-50% of media’s impact is seen over the long term.
Get all the insights ➡️ hubs.la/Q04psYGT0
#CommercialAnalytics #MMM #Marketing
Maybe your biggest data problem isn't data but your approach to change.🤔
Preeti Croke & Allie Keith explain why data transformation initiatives fall short, not because of technology, but because of change management.
#CommercialAnalytics #MMM
Full Vid: hubs.la/Q04p2B6T0
We’re honored to be recognized as a Leader in the 2025 @Gartner_inc Magic Quadrant™ for MMM Solutions 📊. Want to see how we were evaluated alongside the other providers? Read the full report:hubs.la/Q03YCs2f0
#CommercialAnalytics #CMO #CFO
Tired of the friction between Marketing & Finance? 🗣️ Speak the same language. Our CFO Playbook shows Marketing leaders how to leverage #CommercialAnalytics to prove their impact and turn the CFO into their ally. Get the report:hubs.la/Q03WGNzN0
#CMO #CFO #MarketingROI
LIVE TODAY! Don’t miss MMA’s Great Debates with our President & CEO Nancy Smith. Topic: The Future of Marketing Attribution — MTA, MMM, RCTs… what’s real and what can you trust? 🗓️ Dec 3 | ⏰ 12:00 PM ET. Join for free!: hubs.la/Q03WFpCB0
#MMM #CommercialAnalytics #MTA
The results are in! Analytic Partners is a Leader in the 2025 Gartner® Magic Quadrant™ for MMM. 🚀 We're proud to be positioned Furthest in Completeness of Vision and Highest in Ability to Execute. Read the full report: hubs.la/Q03WjxdK0
#MMM #CommercialAnalytics
🚨 BIG NEWS! Analytic Partners is named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling (#MMM)! 🚀 Recognized for: Furthest in Vision & Highest in Execution. See why we were recognized in the report: hubs.la/Q03TMV7m0
Please visit our Newsroom for the official press release:analyticpartners.com/knowled…
40% of growth comes from marketing. Can your CFO measure it? If not, your business is missing out. Our new CFO Playbook introduces #CommercialAnalytics, giving finance a framework to prove marketing's impact and turn it into a growth engine. Full report: hubs.la/Q03SqBgl0
Is your forecasting holding back growth? 🛑 CFOs demand accuracy, but traditional FP&A falls short. Learn how #CommercialAnalytics offers a framework to achieve 99% accuracy, adaptive planning, and transform marketing into a growth engine. Read the report: hubs.la/Q03Sqs-30
"Marketing doesn't exist in a vacuum... If you can reflect the consumer experience with the brand in data, then you can explain their buying behavior." CEO Nancy Smith on why a new approach to analytics is key for modern business. Full episode ➡️ hubs.la/Q03Kzyc20
#MMM
You have the data. You have the numbers. But the story? 🧐 Our CEO, Nancy Smith, explains why C-suite leaders demand the "whys" behind the numbers. It's time to connect analytics to a language #CFOs understand. @MRII_Learn Insights & Innovators episode: hubs.la/Q03Jrr0q0