💫 We Make Amazing 💡 Experts in the world of media 🔗 Discover more on our website, blog, podcast and more 👇
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Joined January 2014
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🎤 Friday Rant! LinkedIn isn't just for B2B anymore.
The real opportunity might be using LinkedIn audience data beyond the platform - especially in Connected TV.
Could this be the next big targeting shift for marketers? 👀Watch and let us know what you think.
A massive congratulations to all of the winners of the Museums + Heritage Awards 2026 🏆🎉
As proud sponsors, it was a privilege to celebrate such brilliant projects, teams, and individuals who are raising the bar across the sector.
Friday Rant 🎤Why does every media plan still default to Meta + Google? And Next week at Museums + Heritage Show we’re running 3 sessions on channels, planning, and AI. youtube.com/shorts/PqA4b123R…
Friday Rant 🎤 Instagram’s testing “Instants” 👀
Back to private, lo-fi sharing - less polish, more real life.
But why now?Is this what people actually want… or just another platform trying to reset how we use social?
What do you think? 👇
youtube.com/shorts/JCVQAybFQ…
It’s Friday so it’s time for another Friday Rant.
This week: Google’s latest update is going after “AI slop”.
If your content feels generic and AI-written, it’s going to struggle.Stick to E-E-A-T: experience, expertise, authority, trust. Use AI - but don’t rely on it.
We’ve made the shortlist 🚀
2026 Performance Marketing Awards 🏆
Recognised for 𝗕𝗲𝘀𝘁 𝗨𝘀𝗲 𝗼𝗳 𝗔𝗜 𝗶𝗻 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲!
Friday Rants is back with Lyndsey and David 🎤
As sponsors of the Museums & Heritage Awards, this week we’re talking TV advertising — and why it still feels overlooked in cultural marketing. Has connected TV changed the game more than people realise? youtube.com/shorts/ksT5k3v02…
Light on, Time off with @DiptyqueParis ✨
A 50-hour candle burn in the middle of London - a simple idea that invites people to slow down for a moment. If you’re around Tottenham Court Road, go take a look.
Let’s talk about Reddit
Reddit isn’t just a social platform, it’s where decisions get made 👇
This is where people stop scrolling and start deciding.
👉 Read now:
altair-media.com/posts/reddi…
Thrilled to see the Water UK Big Upgrade campaign out in the wild! We loved being involved in this project and helping bring the campaign to life. Congratulations to Water UK on such a fantastic campaign!
We’ve pulled together all of the key insights from our latest Horizons session, based on our commissioned UK research, into bite-sized videos and write-ups for easy viewing for your Monday afternoon. It all starts here- altair-media.com/horizons-q1…
AI, audience trends, QR codes &… a rainy Manchester run 🏃♂️
Our key takeaways from Ticketing Professionals 👇
altair-media.com/posts/ticke…
We’ve spent the last five years regularly surveying cultural audiences and industry participants. Read our report here-
altair-media.com/posts/the-e…
This week’s Friday Rant is all about synthetic audiences - and why they’re about to change how smart marketers plan, test, and create. read more here
altair-media.com/posts/synth…
Friday Rants with co-founders David and Lyndsey are back. So what’s the rant this week? tiktok.com/@altairlondon/vid…
Niche Influencers and the Power of Behaviour Change
Behaviour change does not follow the logic of reach. It follows the logic of reinforcement, Read more here-
altair-media.com/posts/niche…
Good luck to the Museums + Heritage Awards 2026 shortlisted organisations! linkedin.com/pulse/good-luck…
The shortlist for the Museums + Heritage Awards has been announced. 🎉 As the headline sponsors of the Awards, we just want to say good luck to everyone who entered this year. Congratulations to everyone who made the shortlist. 👏
awards.museumsandheritage.co…
SHORT READS FOR SHORT ATTENTION SPANS
This week in media + marketing 👇
altair-media.com/posts/the-a…