ALT Our performers don't just differ in terms of style, but their very being too. There's a proper range of nationalities and accents, ethnicities, ages, physicality, financial backgrounds, gender presentations, sexual orientations and even heights and hairstyles in our line-ups, most of which goes unmentioned, but it hums away underneath proceedings all the same. It's important to us that those in the audience can see themselves represented onstage, be it in someone who looks like them, or sounds like them, or who thinks like them. And it's also important that the audience engage with acts wholly unlike themselves, and find that funny is funny, even if the comic is e.g. tattooed or talking about focaccia (we've had some very odd complaints).

ALT Our finance whizz Mel, our third co-director, apologises to acts if their payment takes her more than a couple of days after receipt of their invoice, even if we are still months away from being paid for the show ourselves. The idea of comics needing to chase US for their earnings is ludicrous. It's a point of justifiable pride with her, and the company in general. There’s a lot of talk in various industries about supporting the mental health of your workforce, and one wildly effective method is to pay people the money they are owed in a timely manner. It's easy to be kind.