@AllureSystems

Leading fashion retailers use Allure Systems to virtualize their models so they can create unlimited on-brand images for their online stores.

 New York - Paris - Shanghai
alluresystems.com
Joined October 2013
  • Tweets138
  • Following781
  • Followers276
26Media
Tommy Hilfiger is switching to an all-digital process will help decrease waste, save money and increase their speed to market. bit.ly/36IGIFG
2
1
5
Its parent company, PVH is also diving deeper into digital clothing with their technology. From shopping in #AugmentedReality, online item personalization to buying digital versions of the clothing to dress online avatars.
1
3
“Gigi Hadid will not just create a digital model but will train artificial intelligence to behave like Gigi, so if she can’t model, she will send her avatar to other companies and dress in digital clothes,” Tommy Hilfiger's CEO, Daniel Grieder says "This is the next revolution."
2
Beyond thrilled to see such an effort of championing diversity and inclusion in fashion by non-other than the champion herself, Serena Williams! As seen here with 6 of her friends wearing the same dress in different sizes. bit.ly/384WQDk
1
1
4
She is also partnering with Yahoo to create a shoppable video series for her fashion line SuperMeLLC Another Grand Slam for Serena for sure! #FashionTech #DiversityInFashion #Inclusivity #BodyPositivity
1
1
Thank you Insider Trends for featuring us as one of the Top 38 New Retail Tech Start-ups! insider-trends.com/38-top-ne…
1
2
We are glad to be acknowledged that leading fashion retailers use our technology to create unlimited on-brand images for their online stores without needing models, photographers on site. Thus enabling fashion retailers to reduce costs and improve scalability. #Fashiontech
2
Great video from @glamourmag! Plus-size fashion has definitely come a long way to becoming one of the fastest-growing in the industry. bit.ly/2CqoSuv
1
3
But due to vanity sizing practices, buying clothes online that fits is a huge frustration. And this challenge extends to customers of all sizes. Leading fashion retailers are starting to shoot their products with different sized models, but it is a huge undertaking
1
2
in organization, management and costs. These challenges can be solved by using different technologies that enable retailers to provide a rich online shopping experience to their customers. #fashiontech #PlusSizeFashion
2
Brands are still flocking to inclusive marketing because simply, it is not just a trend. Consumers are expecting it to be a norm when they shop. (Especially the Gen Z.) bit.ly/2JEZWU4

'Any form of exclusion is off-putting': Why brands are still flocking to inclusive marketing

In the last few years, brands promoting diversity and inclusivity through marketing campaigns has become the norm. It no longer feels revolutionary for a company to take this approach, and yet the...

glossy.co
1
1
Younger brands like @MeUndies, Summersalt are capturing these customers because representation is embedded in their identity. Older brands need to make sure that their inclusive marketing is authentic, and not just hopping on the bandwagon because the status quo has shifted.
1
Women do want to see themselves being represented and we are glad to see yet another brand pushing the envelope and acknowledging the diversities that exist with models from different heights, sizes, shapes and culture. #fashion #inclusivity #diversity bit.ly/2P41ivf
2
“Diversity and inclusion are no longer a nice-to-have, it’s a must-have if you want to future-proof your business.” (1/3) bit.ly/2IBiKmK
1
1
3
The women’s plus-size market in the US alone is worth an estimated $30.7 billion, sadly the industry's efforts to drive real change is mostly stagnant beyond the occasional glossy advertising campaigns. (2/3)
1
2
But the market yearns for something else, size 14 women should be able to see themselves represented the same way as a size 2 women. Brands that understand and can adopt different practices to drive real changes will survive and will do well in the long road to #inclusivity. 3/3
1
DVF (Diane von Furstenberg) became the latest brand to join the #inclusivity conversation! By joining 11 Honoré, the size-inclusive online luxury retailer with a new wonderful and elegant collection of dresses. #fashion #ecommerce #inclusvity #Diversity bit.ly/2pAzRhG
3
1) By 2020, the global #ecommerce #fashion industry is expected to grow to $713 billion. 2) Innovative brands that use fit technology, virtual fitting rooms, AI-powered virtual shopping assistant to help customers select the right products will come out on top. (1/4)
1
1
5
more replies
4) Brands need to align with customer demands and social causes that they care about. (The #MeToo movement comes to mind, as well as the rising interests in sustainability and green practices over climate change concerns.) (3/4)
1
1
5) Online return rates are as high as 50%. Forward-thinking leaders must work on tackling this huge problem that is eating into their profit margin. Great report on the Fashion Industry with their threats and opportunities. bit.ly/2mkBNd2 (4/4)
1
Load more