Not another agency talking about innovation. We build digital experiences, AI tools, and interactive tech that actually do something. #AI #Experential

Dallas, Texas
Joined August 2010
AI does not close the gap between a great demo and your actual stack. That gap is almost always a data foundation problem. New post from Alive Labs breaks down what to fix first: alivelabs.io/insights/fix-yo… #AIstrategy #MartechData
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AI does not fix weak data foundations. It amplifies their consequences at speed and scale. The correct sequence: foundation first, then automation. #AIstrategy #MartechData #MarketingOps
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Aramark just deployed 39 camera-based checkouts across six concession stands at Williams-Brice Stadium. Not a pilot. Not a proof of concept. A rollout. This matters because stadium concessions are the hardest test case for checkout automation. Thirty seconds between plays. Fifty
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AI handles discovery. Humans handle belonging. Target's opening 600 beauty studios. Foot Locker's building sneaker community hubs. Retailers understand what's happening, they're investing in the relationship layer. #retail #experientialcommerce
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Three separate acquisitions and product launches this week all arrived at the same architectural decision: keep video processed on-site, discard the person, retain only the aggregate signal. GreyOrange buying Site Bionics. #RetailAI #EdgeComputing
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Inventory robots aren't about replacing shelf-stockers. They're about giving your replenishment engine ground truth. Tally rolls through a Fred Meyer aisle, camera array scanning shelf tags and product placement in real time. #retail #inventory
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Most AI marketing agent deployments fail because the buyer skipped the spec work, not because the tech underperformed. Named task. Named owner. Written success metric. All three before you sign. #AIagents #MarketingOps #B2BAI
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If your product data has to be manually re-entered for every system that touches a launch, you do not have a speed problem. You have an architecture problem. We wrote up what the fix looks like: alivelabs.io/insights/how-do… #AgenticAI #ProductEnrichment
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Your storefront probably can't complete an AI agent purchase end-to-end. InMobi scanned 3 million US e-commerce sites. 64% failed because inventory systems don't connect to payment systems, payment systems don't connect to fulfillment, and nothing connects to the agent. This is
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Your competitor's field team just became a data collection unit. Coca-Cola, AB InBev, Kraft Heinz, and their distributors are putting AI cameras in the hands of merchandisers. These aren't scanning for compliance anymore. #retail #supplychain
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A typical NPI production cycle stretches 4 to 6 weeks of calendar time. The actual decision-making inside that window: a few days. The rest is waiting, re-explaining, and fixing drift between systems. #ProductOps #NPILaunch #AIAgents
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Certification is how AI gets into 55,000 stores without anyone writing a press release about it. #retail #AIinfrastructure
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Slow NPI launches are not a capacity problem. They are a context problem. The same product data gets re-entered for every downstream system, compounding drift with each handoff. There is a better architecture. Read how it works: alivelabs.io/insights/how-do… #NPILaunch #AgenticAI
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Slow NPI launches are not a capacity problem. They are a context problem. The same product data gets re-entered, reformatted, and re-explained for every downstream system. Parallel agents on a shared record fix that. We wrote up the… #AgenticAI #NPILaunch #ProductOps
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Before you buy an agentic marketing platform, read how Databricks built governed self-service analytics first and got a 3x lift in data usage. Six architecture lessons worth studying: alivelabs.io/insights/6-less… #B2BMarketing #AIStrategy #MarketingAnalytics
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Your store ops team spends 40% of their time pulling reports instead of fixing problems. Natural language interfaces sitting on top of live operational data are changing that. A manager asks their system "why did transaction times spike at 2pm yesterday" and gets an answer in
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Grocers are quietly teaching the rest of us a lesson about agentic AI: the hard part isn't the model, it's the gap between the physical store and the digital cart. Look at what Kroger, Giant Eagle and DoorDash are actually building. #AgenticAI #RetailTech
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Across retail tech this week, every system is solving the same problem from a different angle: a store sees everything and knows almost nothing. StrataVision turns camera feeds into operational decisions. #RetailTech #SpatialIntelligence
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The grocery industry just figured out what most software teams haven't: agentic AI lives between two worlds, not in one. Kroger, Giant Eagle, DoorDash. They're not building chatbots that answer questions about inventory.
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Ungoverned self-service analytics produces confident wrong answers. A marketer who pulls a number that contradicts finance will stop trusting the tool inside a week. Governance is what makes adoption stick. #DataGovernance #MarketingOps
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