Thanks so much to Demand Gen report for including me! It was interesting to reflect on the year ahead with @weareagent3 and beyond! www1.demandgenreport.com/a/2…

Commercial fishermen use data to pinpoint where the fish are biting. #Sales and #Marketing leaders should do the same! Join us for a Forrester client webinar on TUESDAY, MAY 25, 2021 at 1:00 PM EST. Use #data to create an ICP and net your best targets. bit.ly/3eIgOcv

Huge thanks to @kerrileevogel @ChelseaGaspard and the @EllucianInc team--Program of the Year award-winners for #Demand-- for sharing your story at @ForrB2BSummit. Best tip for transforming a demand gen function - focus on basics! Clear objectives, reporting, skill-building.

Thanks Joanna Litsas and @pega team for sharing your amazing story at #ForrB2BSummit. Couple of key takeaways: 1 a sales-centric playbook is key to taking #ABM global; 2) an internal communication plan is critical for getting a transformation initiative like ABM off the ground.

Nice job @jjhnsn and John Arnold talking about the Conversational Interaction Framework. Great example - "Winston" from On24! #ForrB2BSummit

Nice job @raninight and @njibuck Great presentation today re. ensuring that #campaigns can be executed successfully as disruptions and changes emerge. #ForrB2BSummit

Huge congratulations to #Demand and #ABM Program of the Year Award Winner @pega. Come hear my fireside chat with Head of Americas Marketing Joanna Litsas and learn how she launched a global #ABM program using a highly intuitive and sales-centric playbook! #ForrB2BSummit

Shout-out to #Demand and #ABM Program of the Year Award Winner @Ellucian! Join me for a fireside chat with marketing leaders @kerrileevogel and Chelsea Gaspard. They'll walk us through the #transformation of Ellucian's #demandgeneration function. Amazing story! #ForrB2BSummit

I'm honored to join @rick_endrulat and the @virtualcauseway team. What are the 5 things you can do to be #ABM ready? Join us and find out!

Do you know your Ideal Customer Profile (ICP)? Are you finding the best buyers using data? Check out these six best practices for casting your net where the fish are biting! @agroocock @rmunoz @forrester #RevOps, #SalesOps, #MarketingOps forr.com/3rsshAY

In just two days, I'll be joining @rick_endrulat and the @virtualcauseway team to talk about selecting the right mix of #B2B marketing approaches for your business--from traditional #demand marketing to #ABM. Join us! ow.ly/jq8w50DuniZ

Announcing the #ForrB2BSummit theme → Accelerating Growth: Bolder. Better. Brighter. Join @forrester this May to build your path for success in 2021: forr.com/3ixB1SH

Honored to join @rick_endrulat and the Virtual Causeway team to discuss the #Forrester#SiriusDecisions Demand Spectrum, and help companies find the best #demandgen strategy for their sales and marketing in 2021! ow.ly/Yczp50DEDqP

Start engaging #B2B buyers in the way they actually buy. Learn a step-by-step process in our new guide. forr.com/2TFjg8L Great tips from @Cunning_Kerry and the Forrester team.

Reflecting on the recent #SDSummit. Co-presented with my colleague @malachiii regarding a "crawl, walk, run" approach to omni-channel #marketing. Thanks to @kgee at Oracle and @RHsays at Quarry for helping us spotlight a great story!

Had a great week presenting at @forrester SiriusDecisions #SDSummit. I was thrilled to present a Program of the Year award to @CrossGenevieve at @CloudBees. Amazing examples of data-driven #ABM in action!

Missed our @siriusdecisions #ABM foundations webcast? See the live-tweets here: xitter.cf/i/moments/102179448869… …

Hello Austin Marketers! Want to learn how #marketing and #operations can collaborate to source data internally and externally, as well as provide meaningful data and insights for #ABM? Register for this forum with me and @JohnDonlon: ow.ly/x6kq30kZCPo

Hello New York Marketers! Do you know what #ABM insights you need? Do you know how to create a strategic #data roadmap? Register for this upcoming forum with me and @JohnDonlon to learn more: ow.ly/x6kq30kZCPo #B2B

Want to learn how #marketing and #operations can collaborate to source data internally and externally, as well as provide meaningful data and insights for #ABM? Register for this forum with @AlisaGroocock and @JohnDonlon: ow.ly/x6kq30kZCPo