CMO @Armada_AI · Building distributed, Sovereign AI infrastructure · Author of Category Creation · Seminarian · Prev CMO @GainsightHQ @FrontHQ

Joined April 2009
I've joined @armada_ai as Chief Marketing Officer. The AI race won't be decided by models alone. It'll be decided by infrastructure — who can build it, how fast, and on whose terms. And that buildout is hitting a wall. Energy is the bottleneck. Communities are pushing back on massive centralized data centers, even in places that never say no to construction. Meanwhile every country and company serious about AI wants capacity they actually own — on their own land, their own power, under their own laws. Armada saw this coming three years ago, when the whole industry was racing toward bigger and more centralized. Their answer: distributed. Modular AI infrastructure delivered in months instead of years, built where clean, low-cost power already exists, and owned and operated by the customer. Not rented from someone else's cloud. Theirs. That's how this race gets won without breaking the communities it's built in. It's the most important infrastructure story of our time, and it's being decided right now. Thank you @danwrightSF, @jtrunyan and the Armada team for the trust. More soon.
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Today at #GTCBerlin, @JensenHuang named @armada_ai a launch partner for the @nvidia DSX POD reference design. Factory-built SI factories on Vera Rubin, generating tokens in months, not years. We're announcing 500+ MW of Sovereign SI capacity in 2027 with our partners @johnsoncontrols. More here: armada.ai/blog/armada-superi…
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Anthony Kennada retweeted
Farewell, London. Next stop, GTC Berlin. Step inside Tuesday–Thursday on Innovation Street (aka Ladestraße, by the Deutsches Technikmuseum), bring your tough questions, see why Armada is the Sovereign SI Infrastructure company.
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Anthony Kennada retweeted
Armada is proud to make a new commitment to the Genesis Mission and bring GPU-rich compute to where scientific work happens. Thank you to @WhiteHouse, @SecretaryWright, @mkratsios47 and @ScienceUnderSec for leading this effort. Together, we will win this race. Let’s get to work! whitehouse.gov/fact-sheets/2…
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The biggest limit on AI today isn't chips. It's power, and the years it takes to build a data center around it. Our answer is the @armada_ai AI factory. We build them on a production line, then deploy them wherever the energy already is.
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Anthony Kennada retweeted
For a quarter century, the playbook was simple: customers would pick their hyperscaler and let it handle compute. The options are broader now, just in time for those asking more questions about where their data lives, who can see it, how fast it can be leveraged, and who controls the infrastructure their AI runs on. As @EmilyForlini reports in @FortuneMagazine, sovereign AI is no longer just a government term. It's high on the boardroom agenda. This is why we built Armada: to give organizations full-stack AI that they own, whenever and wherever they need it. Thanks to Emily and Fortune for including us in the conversation. fortune.com/2026/10/05/opena…
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Anthony Kennada retweeted
The Sovereign AI revolution is here, and it runs on the Palantir Sovereign AI OS.
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Anthony Kennada retweeted
Palantir 🤝 Armada are bringing sovereignty to every layer of the stack, not just from chips to Ontology, but now down to the physical infrastructure (and location) beneath them.
Replying to @PalantirTech
@PalantirTech has named Armada its Inaugural Certified Modular Data Center Partner. Palantir's Sovereign AI OS + Galleons + the Armada Platform + the Sovereign AI Grid. This is sovereign AI you control end to end, live in weeks or months, not years. businesswire.com/news/home/2…
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Anthony Kennada retweeted
What started in Australia with Armada and WinDC continues with today's partnership in the Nordics with Fossefall. Clear proof that deploying sovereign AI infrastructure, powered by renewable energy, helps America and its allies win the AI race and do it in a way that benefits all communities. Thank you to our friends at Fossefall for your trust in Armada. The first of our Leviathans will arrive early 2027. This is just the beginning of our work together in the Nordics, turning clean energy into Europe’s AI backbone: armada.ai/blog/fossefall-arm…
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Anthony Kennada retweeted
📣 We just raised our $45M Series B from @TCVTech and @firstharmonic, with participation from @BainCapVC, @firstround, and @AlkeonCapital. Sales is the most expensive function in most companies — and one of the hardest. Hundreds of accounts, different context, different stakeholders, different dynamics, and a different path to close. No one can do that perfectly. Critical things get missed. So we gave every account its own AI agent — working 24/7, maintaining full context, progressing it through the funnel, and guiding reps and leaders on what to do next. The greatest privilege has been building alongside companies like @Samsara @tryramp @ironclad_inc and @attentiveHQ — enterprises with thousands of sellers who are already living in the future. There are only two unbounded upside problems out there: building and selling. Every company sells. and @useactively is building the system they'll all run on. We’re excited to pull every revenue team into the future we know is inevitable.
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I’m hosting a private screening of something new I’ve been working on. If you want in, comment below and I’ll send you an invite. Over the past 15 months, I’ve been working closely with AI-native founders at day zero — and with growth-stage CMOs trying to reposition around AI. One thing is clear: Marketing, as we know it, has fundamentally changed forever. On April 22 at 10:00 AM PST, I’ll walk through what I’m seeing — and share a hypothesis for what comes next. No recording. No replay. Not going on YouTube. I’ll drop the link here later, but if you’re interested, comment and I’ll add you to the calendar invite.
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How Customer Voice Becomes Brand in the Age of AI xitter.cf/i/broadcasts/1dJrPEnmj…
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New chapter. New look. New domain. Goodbye .net, hello .ai Huge thank you to @rob and the team at @snagged for making it happen.
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Anthony Kennada retweeted
Any list of moats that does not include brand is very wrong. Brand is not only a moat, it’s one of the only moats getting more powerful - relative to other moats - over time.
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Please don’t cancel me for bringing up age. But we should talk about this. There’s a conversation going around Silicon Valley that only young, technical twenty-somethings living in San Francisco should be starting companies. Part of the belief is that this profile of founder is AI-pilled and willing to work 996. It’s probably not that different from why young men and women are recruited as soldiers, or why most F1 drivers are in their late teens and early twenties. When speed, stamina, and risk tolerance matter, people pattern-match to youth. And in venture communities, pattern-matching is literally part of the job description. While this might feel pretty offensive to most of us, we’d be wise to listen to the signals behind the argument. Here’s what I think is really going on: Products are being built in completely new ways. Founders aren’t just writing code anymore. Increasingly, they’re orchestrating systems — agents generating code, tools automating work, and software building itself in the background. Another argument is that younger entrepreneurs will simply work more hours. Maybe that’s true. But if writing code is becoming commoditized — and the real leverage comes from architecting systems that build products faster — does age or ZIP code actually matter? Personally, I think this whole conversation is a bit of a distraction. The next generation of winners will likely belong to: • The first movers in a category • The founders with enough knowledge to rewrite how an industry works • The teams that can execute technically fast enough to stay one step ahead One thing that still feels undervalued in company building: wisdom. And unfortunately for some, wisdom can only be earned the hard way — with time. It’ll be interesting to see how this plays out. In the meantime, here’s a photo of me at 22. Ironically, I’m working harder now.
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Anthony Kennada retweeted
If this is what yo think a CMO does your business is going to fail
Today we're introducing the world's first AI CMO. Enter your website and it deploys a team of agents to help you get traffic and users. Try it now at okara.ai/cmo
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Me in every Board Meeting at Gainsight: "Our biggest problem is pipeline!" Board (inner monologue): "Other than that, how was the play, Mrs. Lincoln?" I've spoken to so many founders (including conversations with myself) where we all get stuck in a very boring version of "Groundhog Day": * Miss sales target * Sales says pipeline is low * Put pressure on CMO - "I need more leads!" * Send more emails! * Spend more on paid channels! * Get a new agency for demand gen! * Find a new PR firm! * Look for a new CMO 😂 I've gone through that entire cycle way too many times... Sometimes, it is indeed an execution issue. Often it's a strategy one. I now try to ask myself these three questions: 1. Is our Ideal Customer Profile (ICP) granular? Or is it "everyone"? 2. Do we truly understand the size of the market that is ready to buy now? Or are we working off of fantasy TAMs? 3. Is our brand and message differentiated or are we just throwing dollars into the void? Pipeline is often a symptom - not the root cause.
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