Different companies. Different perspectives. One ecosystem with a lot to learn from each other. We brought together marketing and communications teams from across G42 for our Marketing Assembly, a day to get out of our usual rhythms and think about how we raise the bar together. We looked ahead at the G42 narrative and shared moments shaping 2026, and spent time thinking about what an AI world means for marketing, creativity, influence and communications. We explored AI-native transformation at both enterprise and national level, how we can get more from our partnerships, what’s next for Alpha Touchpoint, and how better briefs can lead to better work. And because better work also depends on how we think, we made space to step away from the screens and explore meditation, clarity and the way we manage our own operating systems. A highlight was hearing from Toby Franklin from the @MercedesAMGF1 on getting more from partnerships, a perspective from outside our ecosystem on how to make collaboration work harder and deliver greater value. Perhaps the biggest takeaway was simpler. Across G42, we have an extraordinary range of expertise and perspectives. The more we connect them, the stronger the work becomes. Thank you to our colleagues across G42, @core42_ai, @Inception_42, @PresightAI, @cpxholding, @M42Health, @space42ai, @AstraTechGroup, @khazna_dc, @AiqIntelligence and @Analogio_ for bringing your ideas, perspectives and energy into the room and to @MercedesAMGF1 for joining the conversation. One day together. Plenty to take forward. #G42 #G42ai #ExponentialAI #Marketing #Communications #TheAssembly #AI #Technology