The single authoritative voice on advertising self-regulation in Europe. RTs ≠ endorsement.
Brussels. Belgium
Joined January 2012
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Spring biannual meetings, here we go! 🚀The Meetings kick off with the welcome of EASA’s Chairwoman and of our host, Otto Van der Harst, Director of @StReclameCode #adselfregulation
The second part of the event begins with the keynote by @AlexiaBertrand_ , State Secretary for Budget and Consumer Protection. Thank you for joining this event #EnsuringTrust
@ICCBelgium @we_are_BAM @FEDMA
How to strike a balance between consumers’ privacy expectations and marketers’ innovation? Now it’s time for our fireside chat, moderated by FEDMA’s Enrico Girotto, with @Acxiom’s David Keens and @Deloitte’s Niels Van Schoorisse
@we_are_BAM @ICCBelgium @FEDMA #ElevatingTrust
EASA retweeted
Full house for our pre summit event with @we_are_BAM, @AdvertisingEASA & @ICCBelgium ahead of tomorrow's European Consumer Summit
Opening panel with @LucasBoudet, @FleurParnet #Stellar #JEP & #ARPP
#ElevatingTrust
The Pre EU Consumer Summit Day kicks off with the welcome of @ICCBelgium Secretary General @dere_julie - looking forward to many interesting discussions on innovative approaches to #consumer protection 💡#ElevatingTrust @FEDMA @we_are_BAM @ICCBelgium
Influencers still struggle with proper disclosure, as shown by these results. With Discloseme, EASA aims to raise awareness of disclosure rules among influencers, and will soon launch the Influencer Marketing Standard Training in Europe. Stay tuned! 👉easa-alliance.org/discloseme…
Screening conducted by @EU_Commission & national #ConsumerProtection authorities reveals:
🛍️97% of influencers post commercial content
🛍️only 20% of influencers clearly indicate that this content is advertising
➡️ec.europa.eu/commission/pres…
As the holiday season is around the corner, the EASA team wishes you and your loved ones a wonderful holiday season and all the best for 2024! 🎄❄️
Happy to attend @EDAATweets 2023 Summit! Looking forward to many interesting discussions on the future of online #advertising 💻#EDAASummit2023
Today, we wrapped up our autumn Biannual Meetings in Athens with a great session on how to ensure responsible #influencermarketing. Thanks to all the speakers who took part in this panel.
A big thank you to SEE for being such a great host #adselfregulation
EASA retweeted
Yesterday, our Global CEO of Advertising Antonis Kocheilas (@AKocheilas) made the case for #brands to shift from image to impact during his keynote speech to the prestigious members of the European Advertising Standards Alliance (@AdvertisingEASA) at their Biannual Meeting.
EASA retweeted
📢@EESC_NAT Vice-President
Josep PUXEU ROCAMORA presenting the @EU_EESC exploratory opinion on
"Measures to reduce child obesity" today at the European Advertising Standards Alliance Autumn Biannual Meetings in Athens 🚸
🔎Read the opinion here: europa.eu/!YQXdxc
A big thank you to @joseppuxeu from @EU_EESC for joining our meetings, providing his perspective and presenting the EESC report 'Measures to reduce child obesity'
Why do #brands need to prioritise impact? And how? @Ogilvy Global CEO @AKocheilas presents his initiative “The shift from Image to Impact” at our Biannual Meetings #advertising #marketing
Happy to officially kick off the Autumn Biannual Meetings in Athens! We start the day with a warm welcome from our host SEE #adselfregulation
On Monday 16 October at 10.30 CEST, EASA’s DG @LucasBoudet will speak at the @EU_Commission Commission webinar launching the Influencer Legal Hub, a first-of-its kind initiative developed by the EC. Check out the line-up of speakers and register: tinyurl.com/ycydsxad
📢 Say goodbye to guesswork in your promoted content! DiscloseMe simplifies it all. Just answer a few questions and get up-to-date guidelines for different European countries. Learn more now: easa-alliance.org/discloseme…
🚀Are you ready to take your promotional content to the next level? We've got you covered when it comes to transparency. Check out DiscloseMe, a tool that provides you with the latest guidelines for influencer marketing in Europe!
Find out more👉 shorturl.at/ejmrO
EASA retweeted
Our September edition of the informal ICAS and @AdvertisingEASA members' call took place today with our wonderful members from across the globe! Many thanks to all participants! 🇳🇿🇮🇪🇧🇪🇮🇳🇸🇬🇪🇸🇳🇱🇩🇪🇷🇴🇬🇧🌏
It's great to see @ICASglobal & EASA members coming together again 🎉Time to catch up and share insights after the summer break!
We are happy to introduce DiscloseMe: EASA new tool, empowering content creators with transparency insights across Europe. Discover the recommended disclosure rules for different countries 👉 easa-alliance.org/discloseme…
