building @leafshave, and https://xitter.cf/t.co/2YJCszUCci
Joined March 2009
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Have spent the last six years shaving the planet, I always joked that I’d lather my next business be in selling soft cushiony cotton balls.
Well this is pretty close. getsmoosh.com
Adam Simone 🍃 retweeted
It’s criminal only 30k will get this.
🎁 Cherene Aubert: Black Friday playbook from Q4 → Q1 2027
📅 MacCoy Merkley: Complete holiday calendar (week by week)
🤑 Derek Lauermann: Where + how to spend your next ad dollar
These people work for $100M+ brands. And you get it for free.
Please repost and say something nice; it will help more people get this amazing newsletter we work hard on every week.
If you do, I will send you a hat.
It’s an Operators hat.
I've been through ten Black Fridays and I'm still attending this. Nuff said.
Nearly 3k have signed up for this Friday’s online event!
9ops.co/96g8vd
Why? Because …
- Over 25 speakers
- Executive keynotes
- All-action panel
- Live Q&A breakouts
You’ll also get …
- @MacCoyMerkley’s Q4 calendar
- @ChereneAubert’s scaling guide
- @couuor’s growing list of ~45 tips
- @mbertulli @codyplof’s 1st BFCM
Alongside the Operators hosts …
@JasonPanzer, HexClad
@SeanFrank, Ridge
@mikebeckhamsm, Simple Modern
@mbertulli, Pela Case x Lomi
@codyplof, Jones Road
@couuor, Ridge
@connorrolain, HexClad
@MehtabKarta, Karta Ventures
@KatyMimari, Caden Lane
You’ll be joined by …
@MacCoyMerkley, Portland Leather
@ChereneAubert, Growth Capital
@ejayodonnell, Dad Gang
@aschinasi, Hulken
Leah Melnick, ButcherBox
@DimosKarpouzis, Viasox
Marcus Hatcher, @TAOclean
@MillPrue, Beauty By Earth
Alina Fitsai, Bobbie
@jamalarobinson, CEV Collection
@MattParkin20, @Fulfilio
@BryanBumgardner, @northbeam
@mikemanheimer, @PostscriptIO
@realamitrg, CEO @richpanel
@itsaliciagan, @AfterSell
Jonathan Ramos, @AppLovin
@krishnapoda, @SarasAnalytics
Mike De Lia, Sr. Mang. Grüns
@TaylorHoliday, @CommnThreadCo
I swear on everything holy, this will be my last mass-tag post … as long as we break 4k by tomorrow 😂
Adam Simone 🍃 retweeted
YOU MISSED OUR FIRST EVER MASTERMIND.
But we’re doing more!
Together with @AppLovin, 30 operators pumping $4B GMV per year spent a full day ↓
- Telling the truth
- Sharing tactics
- Solving problems
- Making friends
@mbertulli, Pela Case & Lomi
@mikebeckhamsm, Simple Modern
@JasonPanzer, HexClad
@CurtisMatsko, Portland Leather
@KatyMimari, Caden Lane
Kristin Swarek, Caden Lane
@betsielarkin, Honeylove
@ilebovic, Honeylove
@willnitze, IQBAR
@MacCoyMerkley, Portland Leather
Jess Greenwood, IQBAR
Alice Li, First Day
@KasperKubica, Carpe
@d_spratte, Carpe
Sunil Agrawal, Shop LC
@robfletchr, nuuds/DAILIES
Rob Webb, Magic Mind
@w_c_hicks, Magic Mind
Jordan Ramirez, Divi
Lisa Jauregui, BK Beauty
@pauljauregui, BK Beauty
Justin Kemperman, Javvy Coffee
@branman555, Javvy Coffee
Richard Greiner, Huckberry
@JensNicolaysen, Shinesty
Chris White, Shinesty
@cjernigan, DIFF Eyewear
@colegrossinger, AppLovin
@AaronOrendorff, Operators
@finn_radford, Operators
Jens said it best: “If you're lucky enough to be invited, you got to come.”
Want in on the next?
Comment + DM @AaronOrendorff for NYC or LA (invite only).
What do we do when our intelligems test is confident then we re run it and it's completely confident in the other way. Is the takeaway that the change doesn't matter? That one of the results are random and just happened to be in the 5% probability?
Question for anyone running TikTok Shop:
How are you handling creative rights so affiliate content can flow into Meta + other paid channels?
Do you wait until something performs, then DM the creator and negotiate?
Or do you pre-negotiate buyout rates at the start so it's already locked in when you want to use it? What do rates look like / where's the market?
Or is there a third path I'm missing here?
Curious how this works in practice. We're right on the doorstep of launching our first big push.
Loved listening to @bandholz yell at us to make cool shit on his pod this week
Started posting on TikTok again and forgot how frustrating it is that tt thinks the only market for our organic content is outside the US. No one has been able to figure out how to realign the algorithms treatment of our account. I'd pay a bounty to anyone who can get results.
Shoutout to my guy @sourfraser and Fraggell for making killer creative. Legit laughed out loud at one his team sent me yesterday. Also for being a good partner, flexing when we need flexibility. 🔥
Would
Lowkey we’re doing another one of those cracked online events in Mar. It is about paid growth.
9ops.co/gnt9ao
🕰️ waiting for another 6 weeks for my inventory restock means I'm going to have a lot of time on my hands to tweet.
Maybe I should be preparing my accounts for scale I don't know 🤷
If you had a month and a half where you kept your spend on bare minimum just to keep the ball moving ... what would you be testing if anything. Offer? Creative? LPs?
Had a fun hangout at Leaf HQ last night to celebrate launch of our new razor with some good friends, good customers, and @LeafShave collaborators.
Shoutout to @patrickbjohnson and @RosenZone for showing up when the bat signal went out!
My very official press release leafshave.com/pages/big-secr…
