your instagram posts now reach just 4.9% of your followers. down 14% in a year. (socialinsider) 10k followers = ~490 see the post. and that's if your account stays up. search "instagram ban" and you'll find countless stories of people who lost their accounts, apparently for no reason. there's even an online petition, signed by 65,000 people on change org, against wrongful bans by meta. if your whole business is on a platform you don't own, you don't really own the business. you are renting it. build an audience on social platforms. build your business somewhere you own.

0 to 2.4M messages a day in 9 months, without ads. that's how fast AutoDM grew. here's what we did 🧵 1/ build what people keep asking for. sending links on instagram was a nightmare. every tool that fixed it was expensive and clunky. our users kept asking. so we built AutoDM. no users yet? search social media for what people need. 2/ give a taste for free. nobody wants to pay upfront for a tool that can't promise results. so we let people try AutoDM free and see the value before asking for money. 3/ get every user to a win, fast. post a reel, followers comment, every commenter gets the link in seconds. the first time someone saw comments turn into leads, they were in. 4/ turn wins into something shareable. our advantage: our users are creators and small businesses. making content is what they already do. so when one got a real result, we asked them to make a video about it. people trust someone like them more than any ad. 5/ repeat. the people who joined from those videos got their own wins. then we reached out to them too. build something people value and are happy to talk about. that's the key to every flywheel.

scroll the comments under any indian boutique's reel. pp. pp. Pp. price plz. pp. it's short for "price please". and it's how a lot of small businesses here actually sell. the buyer finds the product in a reel. comments "pp". the seller replies in the DMs. size, colour, COD or UPI, address. all in the chat. no website. no cart. no checkout page. e-commerce was built on one idea: bring people to your store. social commerce flips it. the store goes where people already are. the instagram profile is the storefront now. the reel is the shop window. the comments are the queue at the counter.