100% of transfers screened. 0% of the answer. KYT can’t see crypto bought with a card, held in a self-hosted wallet, or returned as fiat. Where KYT stops ↓ addressable.io/blog/kyt-comp…

Is this transaction risky? KYT knows in a second. Which of our customers are in crypto? KYT has no answer. No wallet, no starting point. That’s not a flaw. KYT was built for a different question: screening the transfers you can see. But more and more, banks are being asked for their overall crypto exposure across the customer base, not only whether each transfer was screened. Our guide covers what a KYT check looks at, who needs KYT compliance, and where it stops. Link in the first reply.

Day 2 at @SBCGAMINGNEWS Summit Lisbon 🇵🇹 We're at SBC Summit Lisbon until tomorrow, talking to operators about who their best users are before the first deposit, and how to reach more people like them. Stop by the booth @keithhutch10 to book 20 minutes.

In France, 21% of people own crypto. Higher than the US. Higher than the UAE. Nobody's media plan reflects that.

Yesterday in Tel Aviv. Addressable on the panel with @chainalysis, @HypernativeLabs, @utila_io and @StarkWareLtd. Topic: bringing institutions onchain. The next phase of crypto adoption gets built on trust. Custody, compliance, security, attribution. Each layer matters and the layers stack. @TomerSharoni represented us. Thanks @ColliderVC for the room.

Organic crypto reach on X is getting harder. If users don’t actively ask for crypto content, they may never see your project. KOLs still work, but managing 10, 20, or 50 of them without clear measurement is a mess. Crypto growth needs more than attention. It needs attribution. @AsafNadler x @famcryptospace unpack why this matters for growth teams. Full episode below ↓

We're heading to @nextdotio Valletta, next week. @keithhutch10 (BD Director) and Omri Marom will be on the ground in Malta on May 27-28, meeting with operators, affiliates, and growth teams across gaming and entertainment platforms. A few things we'll be talking about: → Wallet-first acquisition for gaming and rewards operators, and why it consistently outperforms cookie-based targeting on the same media spend. → Player attribution that holds up in 2026, with mobile IDs locked down and third-party signals disappearing. → The audience segments that are converting best for gaming clients right now, by country and by channel. If you're attending and working on acquisition, retention, or attribution, Keith and Omri would love to grab a coffee. NEXT Valletta 2026 | May 27-28 | Valletta, Malta

Argentina. Japan. Norway. South Korea. Canada. These are not demographic estimates. These are identified wallet owners who visited your platform, matched by country through real on-chain data. That is the difference between web traffic and wallet intelligence.

Everyone is online on Sunday. Including the wallets you should be targeting.

Day 2 at @consensus2026 Miami and the conversations keep getting better. 🇺🇸

Most iGaming teams only understand users after signup. Crypto changes that. You can spot high-value users before they convert, see if they’re whales, track competitor overlap, and detect churn signals earlier. @AsafNadler x @famcryptospace unpack why this matters for growth teams. Full episode below ↓

Last day at @signalweek. Two days. Hundreds of conversations. One astronaut who wandered into our booth and never left. Co-Founder @TomerShlomo can confirm the demo landed. Even in zero gravity. Paris, it’s been a good one. 🇫🇷

That's a wrap on the panel at #HackSeasons by @mpost_io Cannes. "The tools are there. The question now is execution." @keithhutch10 moderated a real conversation - no talking points, just builders being honest about what it actually takes to reach mass adoption. → @AxelMtbr from @base → Matt Pearring from @OffchainLabs, → @bendzi from @TenderlyApp → @Mr__Metalx from @SonicLabs → @hebbianloop from @humntech