Everything you need to share your events, schedules, calendars, and appointments (and easily add to calendar) so no important moment is ever missed. 🗓️

San Francisco, CA
Joined September 2020
#BlackFriday marketing has a blind spot. Retailers spend big getting shoppers excited about upcoming sales. But what happens between seeing the promotion and the sale actually starting? That's where interest gets lost.
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We’ve got some exciting news to share: AddEvent has been recognized as a 2026 @TechRoundUK SaaS66 winner! 🎉 Learn more about SaaS66 and check out our feature here: eu1.hubs.ly/H0ySwwT0. #SaaS #SaaS66 #CalendarMarketing #CustomerExperience #AddEvent
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Marketers spend a lot of time optimizing conversion. But what happens after someone converts? They register for the webinar. Then two weeks pass. And your event is suddenly competing with everything else on their calendar. 🧵
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Adding a calendar step changes the funnel: Discovery → Registration → Calendar → Attendance Now the event lives where people are already planning their time.
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The goal is not more Add to Calendar clicks. It is helping more people follow through on what they already intended to do. We break down where calendar fits in the funnel, when to use it, and how to measure it: addevent.com/blog/blog-add-t…
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Most teams fight no-shows with more text reminders. But a text is just one more ping competing with everything else on someone's phone. A calendar reminder lives inside a system they already trust. 🧵
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Calendar: protects the time. Email: explains the details. SMS: prompts the action. Use all three on purpose — not just whichever's easiest to automate.
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Nonprofits don't have an attention problem. They have a "remembering" problem. Someone sees your campaign, feels moved, means to act... and then life happens. The moment passes. The intent just evaporates. 🧵
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The bigger idea here: a calendar isn't just a scheduling tool. For any org trying to move people to action, it's an underused owned channel — one the person opts into themselves, and controls. That's a very different relationship than "please open this email."
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