#BlackFriday marketing has a blind spot.
Retailers spend big getting shoppers excited about upcoming sales.
But what happens between seeing the promotion and the sale actually starting?
That's where interest gets lost.
We compared 5 tools worth considering: addevent.com/blog/best-calen…
We’ve got some exciting news to share: AddEvent has been recognized as a 2026 @TechRoundUK SaaS66 winner! 🎉
Learn more about SaaS66 and check out our feature here: eu1.hubs.ly/H0ySwwT0.
#SaaS #SaaS66 #CalendarMarketing #CustomerExperience #AddEvent
Marketers spend a lot of time optimizing conversion.
But what happens after someone converts?
They register for the webinar. Then two weeks pass.
And your event is suddenly competing with everything else on their calendar. 🧵
Adding a calendar step changes the funnel:
Discovery → Registration → Calendar → Attendance
Now the event lives where people are already planning their time.
The goal is not more Add to Calendar clicks.
It is helping more people follow through on what they already intended to do.
We break down where calendar fits in the funnel, when to use it, and how to measure it:
addevent.com/blog/blog-add-t…
Most teams fight no-shows with more text reminders.
But a text is just one more ping competing with everything else on someone's phone.
A calendar reminder lives inside a system they already trust. 🧵
Calendar: protects the time.
Email: explains the details.
SMS: prompts the action.
Use all three on purpose — not just whichever's easiest to automate.
We built AddEvent around step 1: making it effortless for people to save your event the second they register. 📅
addevent.com/blog/event-remi…
Nonprofits don't have an attention problem. They have a "remembering" problem.
Someone sees your campaign, feels moved, means to act... and then life happens. The moment passes. The intent just evaporates. 🧵


