AI & data guy. CEO @ Incenti. Multi-disciplined, 2x exit founder - cyber & location intelligence
Dallas, TX
Joined July 2009
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Vibe decoding will hopefully fill gaps in major history milestones
ndtv.com/world-news/napoleon…
Since Fable launched, I’m watching our product roadmap compress again.
An experienced engineer can now work through months of backlog in a fraction of the time. Features that once sat on the roadmap are shipping faster than ever.
The pace of software development has changed. A new normal is here.
I've been thinking a lot about how infrastructure shifts in regulated sectors map to economic development. The best ED technology isn't another tool bolted onto the stack.
It's an operating system: one layer where every workflow connects, and everything else (compliance, reporting, coordination, institutional knowledge) gets better because of it.
I think the industry is heading in this direction. Wrote about it here.
Product engineering is changing fast.
Teams used to spend weeks writing PRDs before anything tangible existed.
Now the workflow is shifting:
AI prototype first → feedback fast → iterate live → align → then write the PRD.
Visuals are becoming the new starting point.
Code is cheap now.
Designing, managing, and validating multi-agent systems is where the real value is.
I used Claude on Chrome to set up GA4 and Tag Manager like a Fortune 100 company, autonomously.
It’s a Tier 1 digital agency in a web extension.
Do an audit if you already have GA4 and Tag Manager set up.
Have Claude scroll your website, your analytics setup, and let Claude fill the tracking gaps.
Claude Code + MCP + Figma has opened my eyes to the future (now)
Many other capabilities across an org
Cool to see AI evaluations evolving as the models do.
A lot of people think AI is the end-all, be-all.
Although it's helpful in many ways; augmenting coding, research, data analytics, etc.
It's still in its infancy in terms of its true potential.
🚨 MIT just humiliated every major AI lab and nobody’s talking about it.
They built a new benchmark called WorldTest to see if AI actually understands the world… and the results are brutal.
Even the biggest models Claude, Gemini 2.5 Pro, OpenAI o3 got crushed by humans.
Here’s what makes it different:
WorldTest doesn’t check how well an AI predicts the next word or frame.
It measures if it can build an internal model of reality and use that to handle new situations.
They built AutumnBench 43 interactive worlds, 129 tasks where AIs must:
• Predict hidden parts of the world (masked-frame prediction)
• Plan multi-step actions to reach goals
• Detect when the rules of the environment suddenly change
Then they tested 517 humans vs the top models.
Humans dominated every category.
Even massive compute scaling barely helped.
The takeaway is wild:
Today’s AIs don’t understand environments they just pattern-match inside them. They don’t explore, revise beliefs, or experiment like humans do.
WorldTest might be the first benchmark that actually measures understanding, not memorization. And the gap it reveals isn’t small it’s the next grand challenge in AI cognition.
(Comment “Send” and I’ll DM you the paper 👇)
Adam Perschke retweeted
Most people die with 90% of their potential unused because they're afraid of a few years of hard conversations, working on stuff you have no idea how to do yet, and doing way more boring work than you thought you were capable of.
Spent five days in the Rocky Mountains wilderness backpacking at 10,500 ft elevation.
I took this video at sunrise.
Everyone I’ve sent it to thinks it’s AI generated.
We’re stepping into a future where we can’t trust what we see. That’s terrifying.
Adam Perschke retweeted
Just leaked 110+ plug-and-play n8n templates that multiple industries are paying me $10K+ for.
Your weekend project: Pick any industry, copy-paste a workflow, start printing money.
The vault includes:
- Real estate lead machines (sold to 2 companies)
- Automotive inventory bots
- YouTube-to-TikTok content farms
- E-commerce customer journey automations
- SDR agents that close without you
- Healthcare patient follow-ups
- Legal document processors
- Social media engagement bots
From study agents (because fuck school) to manufacturing systems - every industry that prints money is covered.
The difference: These aren't broken templates with outdated nodes. They're battle-tested, profitable, and actually work in 2025.
Half sold for serious cash. Half are experiments that became goldmines. All are ready to deploy.
Follow, RT + Comment "vault" and I'll drop the entire collection before my accountant kills me for giving away the farm.
(Sorry to every consultant charging $10K for basic automations)
Hot take: I dislike the new term Vibe Coding
It’s rapid prototype development.
It’s not new.
Most people have been doing it wrong for years.
The tech world found a new term to call it, for now, and we can now move faster with AI tooling.
Adam Perschke retweeted
Shopify’s CEO just betrayed his entire company:
After building a $143 BILLION empire by "putting people first"...
His new policy just made it impossible for employees to keep their jobs.
Here’s the brutal memo turning humans into backup plans: 🧵
I’m a B2B software investor and a B2B software founder with multiple bootstrapped exits.
These points are solid advice for pre-seed B2B startups looking to focus, grow, and create a core GTM strategy.
Adam Perschke retweeted
Nike is down 30%+ YTD (wiping $60B+).
A former Nike branding exec wrote a viral post and blames it on three decisions Nike made in 2020 under incoming CEO John Donahue.
The plan prioritized the direct-to-consumer (DTC) business but backfired:
▫️ELIMINATE CATEGORIES: Mckinsey advised Nike to get rid of categories (running, basketball, soccer) and re-classify everything into “Women”, “Men” and “Kids”.
The logic was that Nike was duplicating resources and a pivot to DTC would provide enough customer data to inform product decisions instead of relying on the category experts (eg. a basketball vet that spent 20+ years at Nike). A lot of these experts were fired and Nike lost their insights.
This was a clear L because Nike quietly brought back categories at end 2023.
▫️END WHOLESALE LEADERSHIP: Nike ended hundreds of relationships with wholesales partners and prioritized Nike website over retail.
The change looked genius during COVID but as customers returned to brick ‘n mortar, Nike’s product were nowhere to be found. It had burnt bridges with partners, who were happy to give shelf space to upstarts (this wasn’t covered but I think On and Hoka took advantage of this for running)
There was also a lack of feedback from retailers, which led to inventory issues (the “data-driven” insights from online sales proved to not be a panacea).
▫️PRIORITIZE DIGITAL MARKETING: Nike changed its marketing budget to focus on driving users to Nike digital properties and membership platforms.
For decades, Nike spent 10% of sales on brand advertising to create an aspirational halo. The prioritization of programmatic ad spend meant Nike went from “create demand” (new customers) to “serve and retain demand” (re-targeting existing ones).
The result was a slowdown in sales.
“Because of that,” writes Massimo Giunco (who spent 21 years at the company), “Nike invested a material amount of dollars (billions) into something that was less effective but easier to be measured vs something that was more effective but less easy to be measured. In conclusion: an impressive waste of money.”
***
The focus on DTC is not surprising. Donahue was formerly CEO of B2B SAAS firm ServiceNow.
Nike’s DTC business is now 44% of sales (vs. 30% before the strategy change).
The digital focus seems to have commoditized the product, impacted Nike’s brand perception and created an opening for competitors. But Giunco does think it’s fixable if Nike gets back to its marketing prowess and get off the digital ad drop (obviously take it with the grain of salt that he’s a brand guy).
***
Check out the whole piece: linkedin.com/pulse/nike-epic…
The New Consumer chart below: newconsumer.com/2023/11/nike…
Adam Perschke retweeted
THE GLOBAL IT OUTAGE YOU WITNESSED WAS NOT AN ACCIDENT!
IMPORTANT! The purpose of this thread is to explain non-IT and to non information/cyber security professionals why I believe the outage you are seeing around the world due to the update from #Crowdstrike is not an accident.
