
A 4-yr study of online advertising by @EdinburghUni & funded by @ESRC. Seeking participants, connections, & #adtech insight. Retwts ≠ endrsmnts
Edinburgh, UK
Joined February 2022
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Our project team recently presented some work-in-progress at our Platforms, Advertising, and Power event, captured by a live illustrator. Check out the visual summary here, and special thanks to Illustrated Live for capturing our talks!
We also invite people from all tracks and research themes to our Inaugural Design Sprint, where we will gather sociologists to make (sense of) search engines.
Great news (at least for those who paid attention in their French classes)! Sociologist @kevkerkev has just published up-to-date sociological analysis of marketing. Occupies unique niche in literature: editionsladecouverte.fr/soci… Congrats!
The third and final video talks about the coming deprecation of 3rd party cookies on Chrome, the most used browser. Of course this doesn't mark the end of tracking users, simply the end of 3rd party cookies as the mechanism to do so: youtube.com/watch?v=gxF68oJI…
In our second #cookies explainer, Donald MacKenzie explores how the more controversial kind of cookies, 3rd party cookies, work: youtube.com/watch?v=cRKzPNS6…
In Part 1, Donald MacKenzie breaks down what cookies are, how they work, and how they are used in the digital economy, with a focus on 1st party cookies: youtube.com/watch?v=zHIHZ5-b…
A recent email (screenshot below) from the Google Ads Team gives a good example of the type of language used in this practice. Google positions their tools as the "best" way to stay ahead. The repeated use of the word "durable" is a nod to their continued focus on infrastructure.
As you interact with Carbolytics, you can click to reveal more information about the cookie appearing in real time. The study found @googleanaltyics to be the most installed type of cookie.






