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Ad Standards

@AdStandardsCan

Ad Standards is the Canadian ad industry self-regulatory body. Complaints must be submitted in writing, or online at https://xitter.cf/t.co/jJoMudiaqO FR: @NormesCanPub

 Canada
adstandards.ca/
Joined August 2015
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Did you know the Code for the Restriction of Food and Beverage Product Advertising to Children sets industry restrictions on ads to kids under 13? If an ad doesn’t seem to align, you can complain to Ad Standards: adstandards.ca/complaints/ho…
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Buying Canadian? What to Know About Canadian Origin Claims Claims like "Proudly Canadian," "Made in Canada," and "Product of Canada" have different meanings. Learn what these claims mean and why the differences matter in our advisory: tinyurl.com/mr88jc9d #MadeInCanada
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During Montréal Climate Week, we're highlighting Ad Standards' Environmental Claims Advisory. The guidance helps advertisers make environmental claims that are clear, accurate, and supported by evidence. Learn more: tinyurl.com/mr3x8enk
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Congratulations to the 3 recipients of the 2025-26 Ad Standards Scholarship, Marithée Bellavance, Olivia MacLeod and Ollie Milling! Read about these accomplished students on our website: tinyurl.com/2hnjwukx #adstandards #scholarship #advertising #marketing
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Ad Standards has published its 2025 Consumer Complaints Report. Find out what types of advertising content the public took issue with, and more. Read the report: tinyurl.com/y44xj7r3
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Back by popular demand! Register now for our FREE webinar for businesses on competition law and Made in Canada claims 👇 English session – June 4, 12:30 AM to 1:30 PM EDT: competition-bureau.canada.ca… French session – June 4, 11 AM to 12 PM EDT: bureau-concurrence.canada.ca…
An image of a laptop in front of a red maple leaf. Text in image: Join. Upcoming webinar: Competition Law and Made in Canada Claims 101

ALT An image of a laptop in front of a red maple leaf. Text in image: Join. Upcoming webinar: Competition Law and Made in Canada Claims 101

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This National Volunteer Week, we’re thanking the volunteers who support Ad Standards. Their time and expertise help ensure advertising is truthful, fair, and accurate. We’re grateful for all they do! #advertising #selfregulation #nationalvolunteerweek
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This Earth Month, Ad Standards released new guidance to help advertisers in Canada make clear, accurate environmental claims—supporting transparency for the public. Read the Advisory and all 10 tips at: tinyurl.com/mr3x8enk #advertising #selfregulation
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Have you ever bought something because of glowing reviews, only to find out that the reviews were misleading and what you received wasn’t as expected? 😍😰😭 Too many perfect reviews with little detail = red flag 🚩 Remember to verify the seller to be safe. #FPM2026 1/2
Image of a 5 star review on a website text: “Best purchase ever!”, “Great product!”, “Just what I needed!”, “Love it!”

ALT Image of a 5 star review on a website text: “Best purchase ever!”, “Great product!”, “Just what I needed!”, “Love it!”

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Last chance to apply! The 𝐀𝐝 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬 𝐒𝐜𝐡𝐨𝐥𝐚𝐫𝐬𝐡𝐢𝐩 awards $2,500 to students studying advertising or marketing at a Canadian college or university. Deadline: March 12 Apply now: tinyurl.com/4w4xtvef #StudentSuccess #Scholarship
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🎓 Attention #marketing and #advertising students: The Ad Standards Scholarship submission deadline is coming up fast! Seize the opportunity to win $2,500 to support your career goals. Apply by March 12! More details: tinyurl.com/4w4xtvef #StudentSuccess #Scholarship
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Win $2,500 to support your studies! Apply for the 𝐀𝐝 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬 𝐒𝐜𝐡𝐨𝐥𝐚𝐫𝐬𝐡𝐢𝐩 by March 12. 🎓If you’re studying advertising or marketing at a Canadian college or university, you’re eligible! More details: tinyurl.com/4w4xtvef #StudentSuccess #Scholarship
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Ad Standards is now accepting complaints under the new Canadian Gaming Association’s Code for Responsible Gaming Advertising, helping ensure gaming ads are socially responsible. Learn more: tinyurl.com/b6spyu4s #CanadianAdvertising #SelfRegulation
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Your career boost starts here, #marketing or #advertising students in Canada! 🎓 Apply for the Ad Standards Scholarship and win $2,500 to support your professional goals! Deadline: Mar 12, 2026 More details: tinyurl.com/4w4xtvef #Scholarship #StudentSuccess #ApplyNow
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AI is changing influencer marketing. When content is AI-generated or AI-edited, disclosure matters — look for #MadeWithAI or #AIcreated. Learn more in our updated Influencer Marketing Disclosure Guidelines: tinyurl.com/yshhtf79 @MediaSmarts #DigitalCitizenDay
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Wondering how to help children and teens identify when social media content is really an ad? Share this quick video guide on how to spot influencer marketing. tinyurl.com/8ct2xs65 @MediaSmarts #MediaLitWk #InfluencerMarketing
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When and how should an influencer disclose their connection with a brand? Use our updated Guidelines as a best practices tool. Download now: tinyurl.com/yshhtf79 #influencermarketing
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Our new report reviews gambling ad complaints submitted by the public between Apr 2022 and Apr 2025. It examines complaints by year, province and media type, as well as top concerns. Read more: tinyurl.com/5fyuxanm #advertising #gambling #selfregulation
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Congratulations to the two recipients of the 2024-25 Ad Standards Scholarship, Helenna Swift and Zachary Roy! Read about these accomplished students on our website: tinyurl.com/ycy5c6v6 #adstandards #scholarship #advertising #marketing
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Seen this icon in online ads? It means a company is giving you control over interest-based ads. AdChoices participants commit to transparent advertising—and Ad Standards monitors compliance. Read our report: tinyurl.com/mwp9nhrz @DAACanada #adchoices #advertising
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