Activate your advocates. Activate HQ is the online influencer platform custom-built for social media campaigning.
New York
Joined March 2021
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THIS.
An authentic connection to the brand and authentic content from the influencer are keys to success in influencer marketing.
#creatoreconomy #influencermarketing
1/4 CREATIVITY: Creators are creative! “Creator Content is Now King(™)” as we have found it performs 5X better than agency-produced social media ads.
We are excited to announce an ongoing series from our Co-Founder and Chief Purpose Officer, @leximaida , and her team on influencer management and operations best practices. The first topic is how to properly plan for success by aligning on purpose, goals, and projections.👇
We love creativity. We love having fun.
So, we absolutely love having fun being creative.
#influencermarketing #creative
We are grateful to work with so many purpose driven brands and organizations, and inspiring leaders like @SLThomas of the leading women's organization, Ultraviolet. Partners + Purpose + People = ☝ 👏 Exceptional Performance
👇Harvard University’s Ash Center for Democratic Governance and Innovation study helps validate that celebrity influencer involvement leads to increased civic participation. 👏
ash.harvard.edu/resources/ce…
Time is running out - patients need YOUR HELP NOW! The Red Cross needs urgent help to replenish the blood supply. Your donation can save lives. Find your nearest blood drive at redcrossblood.org/giveblood. #NationalBloodShortage #GiveBlood #AmericanRedCross @RedCross
Congratulations to @UniversalPics Twisters on a huge opening weekend! We are so proud to have played a role in their partnership with the @RedCross, encouraging audiences to be a force for good and give blood to support disaster relief.
Our process uses both science (data) and art (content creation) to develop, execute and optimize influencer campaigns. We create, test, and learn (via audience panel testing) and then invest in paid advertisements to amplify the most persuasive content.
All 👀 on Senator Vance...we thought it would be insightful to look at his social footprint to assess his follower data by gender, age, ethnicity, top states and social media engagement performance.
At Activate HQ, diversity, equity, and inclusion are at the heart of everything we do. We are proud to have team members who are part of the LGBTQ community, and whose experiences and perspectives enrich our creative process and drive our success. 🌈
Activate is honored to be recognized on the Short List for the 2024 @theimawards for “Best Cause-Led Campaign” and “Most Effective Collaboration or Partnership” for our work with the @redcross and PEANUTS® (@Snoopy)!
#InfluencerMarketing #InfluencerMarketingAwards
We're proud and honored to be working with the @RedCross to raise awareness of the expanded eligibility requirements for donating blood 🩸
🎥: @TheMaxisms and @andres___camilo
#AmericanRedCrossPartner #giveblood
Activate's CEO, @earlsa, shares his views on TikTok and the presidential election in @JonVanian CNBC article. Let us know your thoughts. Will Trump join TikTok?
Biden says he'll ban TikTok if Congress passes bill, but he's campaigning on it until then cnb.cx/3TqIUxi
Sending best wishes to the @americanfiction @MGM team at the 96th @TheAcademy. As the talented creator @taylorcassidyj shared, @cordjefferson & American Fiction are inspiring her to "push boundaries" and be thoughtful when sharing stories in the media.
#partner #americanfiction
Congratulations to the cast and crew of #AmericanFiction on their 5 Academy Award nominations, including Best Picture, Best Actor (Jeffrey Wright), Best Supporting Actor (Sterling K. Brown), Best Adapted Screenplay (Cord Jefferson), & Best Original Score (Laura Karpman)
#partner
Grateful to @WSJ @LoriIoannou1 for sharing our data 👇 & CEO, @earlsa in “Forget Retirement. Become a Social-Media Star Instead”
Brands embrace top grandfluencers as "74% of their followers are 18-34 with higher than average engagement rates"
wsj.com/style/retirement-soc… via @WSJ
“Tiktok now reigns supreme, having surpassed Instagram for the first time ever, favored by 56% of brands using influencer marketing. Its growth in the industry has been massive- at the beginning of 2021, only 9% of marketers were using the platform.” (@adage)
