Blue collar biz owners: "what's your process to hire?" Me:

You paid for a lead, had no crew free for the job, and sent the client to a competitor. More ad spend won't fix that. Once your marketing works, hiring is what limits your growth. Comment HIRING and I'll send you the free Home Service Hiring Guide

Where your hires come from matters: Referrals: ready to apply and a good fit Indeed: ready to apply, lots of poor fits Facebook ads: not job hunting, but good people who'll apply for a strong offer Comment HIRING and I'll send you the free Home Service Hiring Guide

When a cleaning lead fills out your form, ask them to tell you more. Maybe they're selling a house or family is visiting. Once you know why they need it, sell the peace of mind they want. Comment HIRING and I'll send you the free Home Service Hiring Guide

A tile installer doing $15M in remodels said nobody wants to work anymore. One post on our platform got 172 applicants in 90 days. Run an ad, show the pay, write like a person, and call back within 10 minutes. Comment HIRING and I'll send you the free Home Service Hiring Guide

Payroll taxes and workers comp kept this owner on 1099 subs for years, stuck at $30K a month. A little over 3 months after switching to W2s, he’s hired 10 people and hit $48K a month. Comment HIRING and I’ll send you the free Home Service Hiring Guide

Your hiring funnel is whatever Indeed hands your office manager between customer calls. Pull screening off their desk before the next tech quits. Comment HIRING and I'll send you the free Home Service Hiring Guide

My 6 year old has no idea what Google is. She probably never will. To her, it’s just a funny word. So I sat her down and told her… … > A perfect 5star rating is actually a red flag. > Respond to every customer review and stuff keywords. > Multiple Google business profiles is the fastest way to a blue collar millionaire. After we finished, I felt proud to pass on our family traditions. That was until I heard her talking to ChatGPT in the other room asking “what is SEO but for ChatGPT called?” smh

Recruiting Habits Costing You Good Techs Comment HIRING and I’ll send you the free Home Service Hiring Guide

For years, Austin Gray's biggest growth constraint at Bear Claw Land Services was finding people who'd keep up the 5-star service he started with. Now he's confident he can recruit and hire great people. Comment HIRING and I'll send you the free Home Service Hiring Guide

It’s humbling going 0-to-1 again. There needs to be a conviction that it’ll work, even where there are few signals that it’ll work.

Your ads are doing their job. Your shop stays stuck because the office can't hire. Build a hiring funnel your office runs, and make whoever sells it to you guarantee it. Comment HIRING and I'll send you the free Home Service Hiring Guide

When your best tech quits, go get the next 100 applicants your competitors are sitting on. Then ask whoever finds them for a performance based guarantee. Comment HIRING and I'll send you the free Home Service Hiring Guide

You don't have a hiring problem until you've sponsored the job boards for 30 days. More applicants means more hires. Pay for the sponsored spot and run it. Comment HIRING and I'll send you the free Home Service Hiring Guide

Sounds like I got out at the right time.

Spending $500 to find a $78,000 hire? Comment HIRING and I'll send you the free Home Service Hiring Guide