Co-founder @refpoliticalads, founder Entropy @entropyconsult. Previous inc @Unilever Media Director @AmericanExpress @RoyalMail.

Joined May 2007
Thanks to all the MPs, peers and civil society people we spoke at the @UKLabour conference. With a commitment by @andyburnham⁠ on electoral reform the agenda also needs to include the electoral information environment .. including ads and deepfakes. #Lab26
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Replying to @LabourRoyall
@LabourRoyall made the case for electoral ad regulation in the HoL yesterday during the 2nd reading of the Representation of the People Bill. We are working with various peers to make the case for election ad regulation. @FairElectionsUK @FloEshalomi @AngelaRayner @DPuttnam
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. @JodieGoslingMP made a powerful case in the Commons yesterday for tackling disinformation in election advertising. Her amendments would bring basic standards of factual accuracy to paid campaign materials. Thanks for your leadership on this, Jodie. 👏👏
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More ad industry momentum for our recommendations for the Representation of the People Bill. We now have the three key ad trade bodies in the UK - ISBA, the IAB and now the IPA - supporting this amendment for the Bill being tabled by @jodiegoslingmp. 👏👏 @FloEshalomi
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Thanks @BylineTimes for our inside cover ad asking readers to email their MP to ask them to support our amendments to prevent lies in elections ads. 23 MPs have so far. The best spent 25 seconds you'll spend today. reformpoliticaladvertising.o…
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🧵 Ahead of the 10th anniversary of the Brexit vote on June 23rd, we’re sharing 10 misleading Brexit ads over 10 days. The third: Channel 4 reported that this ad was a "dark ad" targeted to a specific audience on Facebook which made it hard for journalists to track at the time.
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🧵 Ahead of the 10th anniversary of the Brexit referendum vote on June 23rd, we’re sharing 10 misleading Brexit ads over 10 days. The second: this ad from Vote Leave.
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.@jakelibdem as you mention here will you commit to be honest in your election ads in the last few days and sign up to our ad code that commits to "make every effort not to mislead voters"? Burnham signed in 2024, Sarah Wakefield has signed up as have several other candidates.🙏
"This isn't a general election. This is an election for a potential future Prime Minister via the back door, and that's not the right way to be doing politics."
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🧵 Ahead of the 10th anniversary of the Brexit referendum vote on June 23rd, we’re sharing 10 Brexit ads over 10 days. First: this ad from the Remain campaign.
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🧵 Our May 7th elections analysis was published today. The stark findings: - 41.4% of wards were won by by less than 5% - 398 wards were decided by less than 1% - 9 wards were decided by a 1 vote. Election ads will now be increasingly decisive. reformpoliticaladvertising.o…
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.@emily4MK Emily Darlington MP speaking at our recent parliamentary event with the @FairElectionsUK Preventing Disinformation in UK Elections about anti disinformation amendments she is taking in parliament. 👏 Listen to the full event below. 👇 reformpoliticaladvertising.o…
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🧵We've just published our 2026 update. The elections have shown how politics and campaigning are changing. Vote shares are fragmenting, many contests are being decided by tiny margins, and misleading ads will be increasingly decisive. 👇 reformpoliticaladvertising.o…
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Great to be on the James O'Brien show just now talking about how we are working with @fullfact and @FairElectionsUK to get rules for transparency and factual accuracy included in the Representation the People Bill. We'll post the recording later.
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🧵 MPs are learning how it feels to be a Gorton & Denton resident today. To raise awareness of our recommendations for the Elections Bill we've sent a fake newspaper, The Misleading Times, packed full of dodgy bar charts and made up data to their desks in Westminster.
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I recommend reading Seb Joseph's thoughtful and topical piece in Digiday today. Thanks for including me. You can read the full article here. digiday.com/marketing/future…
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. @DPuttnam opened our House of Commons event with the @FairElectionsUK speaking about how trust is essential in a functioning democracy. Ahead of the Elections Bill it was certainly topical. You can listen to the full event here. reformpoliticaladvertising.o…
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in this age of disinfo 2026 is going to be a critical year for democracy in the UK. Please have a read of the blog below. Either not many people are left or X's algo seems to suppress us these days so we'd appreciate a share to spread the word. 👇 reformpoliticaladvertising.o…
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With the Elections Bill expected early 2026, the UK faces an opportunity to modernise election rules that have barely changed for decades. If this moment is missed, it may not come again for a long time. Read about our progress & how you can help. 👇 reformpoliticaladvertising.o…
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