Today’s my last day as Copilot’s cofounder. That’s because we are FINALLY rebranding. Copilot is becoming Assembly (@assemblycom). And we’re shipping our biggest release ever — headlined by an AI Assistant that’s tailor-made for professional service firms. (1) Why we’re no longer Copilot When @NeilRaina and I started Copilot in 2020, we set out to become the go-to assistant for professional service businesses. It worked — until the name didn’t. With Microsoft Copilot, GitHub Copilot, and “copilot” turning into a generic AI term, we became impossible to search, awkward to recommend, and we became the accidental help desk for Microsoft Copilot. (2) Meet the new Assembly Assembly is the AI-powered platform for professional service firms. For your clients, it’s a clean, branded portal where everything lives in one place — tasks, payments, messages, files, contracts, and forms — so the experience feels polished instead of pieced together. For teams, it’s a simple CRM plus an AI Assistant that knows each client’s full context (message history, internal notes, etc.) and helps you get more done, faster. (3) Why now Clients don’t see your stack—they see chaos: email threads, e-sign links, shared drives, plus two more tools with separate logins. Does that feel like the future? Meanwhile, direct-to-consumer AI is raising the bar on speed and polish, so your firm is being compared to the best apps your clients use every day. To stay ahead, we believe firms of the future need to retool themselves and deliver client experiences that look and feel like modern consumer software products. (4) The AI Assistant we’re launching Assembly Assistant lives where your team works and actually knows the client you’re looking at — previous messages, internal notes, custom fields, contracts, forms, invoices, etc. — so instead of copy-pasting across tabs, you just ask and it answers in context. It’s collaborative (an internal side-chat next to every client), privacy-first (every prompt is hard-scoped to the selected client/company—no cross-account bleed), and built for real work. You can just ask it to reply to a client negotiate pricing or ask it to create a task with the topics just discussed. Thank you to our incredible team — long-timers and all the new Assemblers who joined these last few months. Thank you to our users, customers, and partners for the feedback, patience, and feedback that shaped this release. And Thank you to our investors for backing the vision and pushing us to aim higher. 🙏🙏🙏