AMS Review Publication Article Title: Advancing the hierarchy of sustainable marketing strategy: The signaling gap, the alignment gap, and emergent stakeholder tensions Authors: Colin B. Gabler et al. link.springer.com/article/10… #AMSReview #marketing #marketing #theory #conceptual

AMS Review Publication Article Title: Sensory marketing cartography: A theory on sensory mappings Authors: Kane Koh & Tianyi Zhang link.springer.com/article/10… #AMSReview #theory #conceptual #sensory #marketing #cartography #mapping

AMS Review Publication Article Title: Consumers’ asset monetization: A conceptual framework and research agenda Author: Achilleas Boukis link.springer.com/article/10… #AMSReview #marketing #theory #conceptual #asset #monetization

AMS Review Publication Article Title: Dichotomies of (dis)empowerment in health & well-being self-tracking—an integrative review Authors: Fares Georges Khalil, Henriikka Seittu, Robert Ciuchita, & Stefan Burggraf link.springer.com/article/10… #AMSReview #marketing #theory #conceptual

AMS Review Publication Article Title: Managing the product lifecycle of non-fungible tokens: A micro-level perspective Authors: Mariachiara Restuccia, Achilleas Boukis, Charles F. Hofacker, & Fulya Acikgoz link.springer.com/article/10… #AMSReview #marketing #theory #conceptual

AMS Review Publication Article Title: Scholarly pursuit of marketing as a phenomenon and marketing phenomena Authors: Sreedhar Madhavaram & Stephen L. Vargo link.springer.com/article/10… #AMSReview #marketing #marketing #theory #conceptual

AMS Review Publication Article Title: Purpose in practice: An interview with Katrin Pucknat, chief marketing officer, RESMED Authors: Patti Williams & Jennifer Edson Escalas link.springer.com/article/10… #AMSReview #marketing #marketing #theory #conceptual #purpose #CMO #interview

AMS Review Publication Article Title: From purpose statements to purpose systems: Research opportunities on eudaimonic well-being for consumers and employees Authors: Patti Williams & Jennifer Escalas link.springer.com/article/10… #AMSReview #marketing #marketing #theory

AMS Review Publication Article Title: What is marketing? Three defining properties Author: Elina Jaakkola link.springer.com/article/10… #AMSReview #marketing #marketing #theory #conceptual

AMS Review Publication Article Title: A stakeholder systems approach to the marketing discipline’s troubled trajectory Authors: Ronald K. Mitchell, Hadi Houshmand, Benjamin Mitchell, & Jeffrey S. Harrison link.springer.com/article/10… #AMSReview #marketing #marketing #theory

AMS Review Publication Article Title: What should be fixed in something that isn’t broken: A commentary on “How to save marketing ...” Author: Rajan Varadarajan link.springer.com/article/10… #AMSReview #marketing #marketing #theory #conceptual

AMS Review Publication Article Title: Death technologies and digital afterlife: An ethical perspective Authors: Erik Hermann, Russell W. Belk, & Vitor Lima link.springer.com/article/10… #AMSReview #marketing #marketing #theory #conceptual #technology #digital #ethics

AMS Review Publication Article Title: Marketing: A phenomenon of flourishing through care Author: Cristina Mele link.springer.com/article/10… #AMSReview #marketing #marketing #theory #conceptual

AMS Review Publication Article Title: If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory? Authors: Roderick J. Brodie, Julia A. Fehrer, & John D. Nicholson link.springer.com/article/10… #AMSReview #marketing #marketing #theory #conceptual

AMS Review Publication Article Title: How to save marketing: Let’s focus on the phenomenon Author: Christian Grönroos link.springer.com/article/10… #AMSReview #marketing #marketing #theory #conceptual

AMS Review Publication Article Title: Conceptualizing service ecosystem agility to maintain functionality in the face of perturbations Authors: Stefan Burggraf, Amir Raki, Franziska S. Kullak, Louisa Schneider, Sertan Kabadayi, & Susan Myrden link.springer.com/article/10…

AMS Review Publication Article Title: Save our ship: Marketing in turbulent seas Author: Russell Belk link.springer.com/article/10… #AMSReview #marketing #marketing #theory #conceptual

“A more aspirational direction for the marketing discipline” #AMS #AMSReview #Journal #academia #marketing #theoretical #conceptual #theory

AMS Review Publication Article Title: Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice Authors: Anu Helkkula & Eric Arnould link.springer.com/article/10…

Sreedhar Madhavaram, Editor-in-Chief of AMS Review, represented the journal at the AMS Annual Conference 2026 in Savannah, GE, USA. #AMS #AMSReview #Journal #Academia #Marketing #Theoretical #Conceptual #Theory #meettheeditor #conference