Sharing the best reads, tweets and content about artificial intelligence and its impact on PR, in one place. @ us in related content. Curated by @RichLeighPR

London, England
Joined March 2023
A question for all that work in PR. Do you use AI tools (e.g. ChatGPT, Perplexity, Midjourney) every day to help with your job?
50%Yes
50%No
22 votes • Final results
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God. Damn. The pace of development here is crazy. @sama asking people for prompts for OpenAI’s text-to-video. So excited to play with this. #AIinPR @AIinPR
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.@channel1_ai aims to be the first AI news network. If you work in/around PR/media, it’s probably worth watching this video. It rings in my ears often - this is the worst, technically, things will ever be. #AIinPR @AIinPR
See the highest quality AI footage in the world. 🤯 - Our generated anchors deliver stories that are informative, heartfelt and entertaining. Watch the showcase episode of our upcoming news network now.
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Ask this AI PR expert anything - trained on my (@RichLeighPR) voice and writing #AIinPR
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It's AI-meee! I've created an AI version of me, trained on my voice and more than 100k words I've written over the years. As far as I know, there's not another PR 'expert' AI out there like it, trained on such a wealth of thought and opinion. weareradioactive.com/blog/pr…
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Great summary! Looking forward to seeing all of the PR GPTs. #AIinPR
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Get involved in some text-to-video AI fun 👇 #AIinPR
Throw prompts at me and I'll reply with a video to the best! Playing around with text-to-video AI tool @runwayml's Gen-2. Prompt for this: An atmospheric sweeping shot of a kayaker in treacherous ocean waves, panning from left to right, while hard rain drives down CC @AIinPR
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“The best way to understand AI tools is to experiment with them directly. Pick two or three to get to grips with, then try them out for yourself.” #AIinPR
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Shared in a PR group I’m in. Made me giggle. #AIinPR
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We see less about text to video AI vs other outputs but the tech advancement being made is clear, and has huge potential application to PR/marketing. youtube.com/watch?v=BtVpAbWP… From this, sharing AI cinema experiments: goodinternet.substack.com/p/… (via @matt_muir's Web Curios) #AIinPR
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That Good Internet article from @rawxrawxraw argues that this is where we are in the development stages of text to video AI
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Knobbing about with @elevenlabs for 10 mins or so this evening, tweaking various dials - all it took was uploading a minute or so of my voice. It's not perfect (I'm nowhere NEAR this posh), but this is a) easy and cheap to do and b) as bad as it's ever going to be. @AIinPR
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Really interesting webinar so far, looking at the impact of #AIinPR. Thanks to @therealprmoment, @AKwittken, @andismit and @allison_spray for putting this together. There is a recording being made, too if you've missed it.
A free @therealprmoment webinar looking at AI and its impact on PR - this Thursday at 4pm UK time, with @PosieMosie, @AKwittken, @andismit and @allison_spray. #AIinPR
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A good practical #AIinPR use case 👇
What did you do with your bank holiday Monday? Me? I spent it figuring out whether you could build a media monitoring tool in Google Sheets and then use GPT to analyse sentiment. I find this sort of stuff fascinating, so here's how I did it:
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A free @therealprmoment webinar looking at AI and its impact on PR - this Thursday at 4pm UK time, with @PosieMosie, @AKwittken, @andismit and @allison_spray. #AIinPR
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“I don’t think our readers care, to be totally honest,” @MichaelFNunez, editorial director at @VentureBeat said. “Tweet that out, if you want.” This week, @rachelmetz moderated a panel for the @SF_PressClub about AI and journalism. Video in tweet/link. #AIinPR
This week I learned ⁦@VentureBeat⁩ is using AI to help write and edit articles, and has decided not to disclose this on stories to readers. It bothers me — not just bc I’m a journalist, but bc I’m a reader, too. Curious how others feel about this. bloomberg.com/news/newslette…
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Ethical AI guidelines released by US PR trade association @PRCouncil. “The responsible use of AI in public relations will enhance our ability to serve our clients and advance the public interest.” #AIinPR
Today the @PRCouncil issued ethical guidelines on the use of Generative AI in public relations. I was proud to co-chair the effort. Check out the results here: prcouncil.net/advocacy/guide… #prethics #ethicsmatter #prsa
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AIinPR retweeted
.@charlesarthur shared this ‘AI-powered reporter’ role earlier from @Newsquestmedia. Here is that role: careers.newsquest.co.uk/job/… £22k a year. #AIinPR
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