Managing Partner @Formativesp & Operating Partner @CoFoundPartners

San Diego, CA
Joined January 2018
Alexandra (Adamson) Beal retweeted
Michigans got a chance to pull off history in the next two weeks. Basketball Natty Champs Hockey Natty Champs Michigan is a top 15 public school in the world & Number 1 sports school in the world. Go Blue 〽️
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Alexandra (Adamson) Beal retweeted
Friends- This is a tough note to write, but since a bunch of you have started to suspect something, I’ll cut to the chase: Last week I was diagnosed with metastasized, stage-four pancreatic cancer, and am gonna die. Advanced pancreatic is nasty stuff; it’s a death sentence. But I already had a death sentence before last week too — we all do. I’m blessed with amazing siblings and half-a-dozen buddies that are genuinely brothers. As one of them put it, “Sure, you’re on the clock, but we’re all on the clock.” Death is a wicked thief, and the bastard pursues us all. Still, I’ve got less time than I’d prefer. This is hard for someone wired to work and build, but harder still as a husband and a dad. I can’t begin to describe how great my people are. During the past year, as we’d temporarily stepped back from public life and built new family rhythms, Melissa and I have grown even closer — and that on top of three decades of the best friend a man could ever have. Seven months ago, Corrie was commissioned into the Air Force and she’s off at instrument and multi-engine rounds of flight school. Last week, Alex kicked butt graduating from college a semester early even while teaching gen chem, organic, and physics (she’s a freak). This summer, 14-year-old Breck started learning to drive. (Okay, we’ve been driving off-book for six years — but now we’ve got paper to make it street-legal.) I couldn’t be more grateful to constantly get to bear-hug this motley crew of sinners and saints. There’s not a good time to tell your peeps you’re now marching to the beat of a faster drummer — but the season of advent isn’t the worst. As a Christian, the weeks running up to Christmas are a time to orient our hearts toward the hope of what’s to come. Not an abstract hope in fanciful human goodness; not hope in vague hallmark-sappy spirituality; not a bootstrapped hope in our own strength (what foolishness is the evaporating-muscle I once prided myself in). Nope — often we lazily say “hope” when what we mean is “optimism.” To be clear, optimism is great, and it’s absolutely necessary, but it’s insufficient. It’s not the kinda thing that holds up when you tell your daughters you’re not going to walk them down the aisle. Nor telling your mom and pops they’re gonna bury their son. A well-lived life demands more reality — stiffer stuff. That’s why, during advent, even while still walking in darkness, we shout our hope — often properly with a gravelly voice soldiering through tears. Such is the calling of the pilgrim. Those who know ourselves to need a Physician should dang well look forward to enduring beauty and eventual fulfillment. That is, we hope in a real Deliverer — a rescuing God, born at a real time, in a real place. But the eternal city — with foundations and without cancer — is not yet. Remembering Isaiah’s prophecies of what’s to come doesn’t dull the pain of current sufferings. But it does put it in eternity’s perspective: “When we've been there 10,000 years…We've no less days to sing God's praise.” I’ll have more to say. I’m not going down without a fight. One sub-part of God’s grace is found in the jawdropping advances science has made the past few years in immunotherapy and more. Death and dying aren’t the same — the process of dying is still something to be lived. We’re zealously embracing a lot of gallows humor in our house, and I’ve pledged to do my part to run through the irreverent tape. But for now, as our family faces the reality of treatments, but more importantly as we celebrate Christmas, we wish you peace: “The people walking in darkness have seen a great light; on those living in the land of deep darkness a light has dawned….For to us a son is given” (Isaiah 9). With great gratitude, and with gravelly-but-hopeful voices, Ben — and the Sasses
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Alexandra (Adamson) Beal retweeted
FREDDIE FERMIN SENDS US TO OCTOBER!!!!! TURN THE FUCK UP
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Alexandra (Adamson) Beal retweeted
Mason Miller made a great scoop at first to get out of the eighth inning and his teammates celebrated with him in the dugout
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Alexandra (Adamson) Beal retweeted
The @Padres are the first team to 10 wins this season! 👏
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Alexandra (Adamson) Beal retweeted
Who did this!!!! 😂😂😂😂
Replying to @stoolpresidente
@stoolpresidente did you buy an air plane to fly around Columbus dragging a banner that says “extend Ryan Day #goblue” If so that’s hilarious
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Alexandra (Adamson) Beal retweeted
I think it says a lot about the Padres and forgiveness that, even after having Dodgers fans throw things at them from the bleachers, they continue hitting balls into the bleachers for Dodgers fans to throw at them.
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Alexandra (Adamson) Beal retweeted
PADRES
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Alexandra (Adamson) Beal retweeted
DYLAN DID IT
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Alexandra (Adamson) Beal retweeted
2/ A matter of inches decided fates. And between Trump demonization by Dems and their decision to lie and push thru with Biden...Dems need total reset to regain moral path
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Alexandra (Adamson) Beal retweeted
1/ No American should ever face assassination. An innocent American was murdered I abhor Trumps incivility, lies and selfishness. I also believe he just clinched election and his reflexive political instincts to show strength amidst moment of terror cements image as hero...
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Alexandra (Adamson) Beal retweeted
I'll say it: this is the second coolest play I've seen any Michigan hockey player make in a big time game. And if you don't know the first one, you don't follow @umichhockey.
This quoted post is unavailable.
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Alexandra (Adamson) Beal retweeted
A friend opened a restaurant in Madrid – it’s called Akiro and it’s on track to breakeven 7 months after opening, unheard of for a restaurant. Talking with him last month, he says its success comes down to 3 things: 1. Foot traffic He scoped out the entire city to find the spots with the most foot traffic at both lunch and dinner time (they walk everywhere in Madrid). Then, it’s just a numbers game. How could he get a % of people who walk by to come in? They invested a premium to get an excellent location. 2. Product He says the product is much more than good food. That’s a bare minimum. Instead, he said to think of it as the whole experience. What’s the noise level? What music’s playing? How does the restaurant design enhance everything else? Also, he changes one menu item every week. Has a massive spreadsheet that tells him what’s being ordered, profit margins on each item, etc. He gets rid of the least popular thing, tries something else. Every. Single. Week. He says the menu is 10x better than it was when they opened. 3. Social proof They leave a QR code that goes to a Google review on the bottom of each check. 737 reviews, 4.9 stars. Also, remember the restaurant design thing? They've never paid for a TikTok or Instagram post, but they've earned more than 2 million impressions on those channels from customers taking videos and posting them. But it’s not only reviews and videos. I thought this was genius… The restaurant is designed so the line spills onto the street. And, every single day, there’s a line out the door at 2pm and 9pm. When you walk by and see a line, you think “Oh, that place must be good. I’ll check it out some time.” It’s fun to think about how each of these three ideas applies to every business. 1. Get eyes on your products 2. Have great products and constantly improve them 3. Ask for case studies and other forms of social proof Now, 6 months after opening, he’s looking to expand in Barcelona. And he’s running the exact same playbook.
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Alexandra (Adamson) Beal retweeted
Yep. Cleanest. Purest. We watched it happen tonight. Congrats Michigan.
If Michigan beats Ohio State and wins the national championship, is that the most pure win? @jackmac @BFW @BarstoolUofM
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Never forget that there is only one football coach who quotes Shakespeare to pump up his players Go blue go books
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Alexandra (Adamson) Beal retweeted
This is so awesome. GO BLUE
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Alexandra (Adamson) Beal retweeted
A Michigan/Washington National Championship is exactly what the College Football world needed. Two undefeated teams No SEC teams Two most deserving teams What a great night for College Football.
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Alexandra (Adamson) Beal retweeted
Vibes have been different the last few days and I can’t be convinced otherwise. The run is coming. It’s happening. Fire me up.
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Alexandra (Adamson) Beal retweeted
Work-life balance is a farce. If you're chasing that, you're doing it wrong. You'll never achieve anything close to that, nor should you. The key to managing work and life is knowing when you want to focus on which part — accepting that it's a shifting equilibrium.
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Alexandra (Adamson) Beal retweeted
Just want to say thanks. Thanks to the leaders who got it done and protected our startup community today. Thanks to the founders, VCs and partners who (and I heard from hundreds of them) reached out to me and our team with grace and kindness to support us, even in the anxious state they were in. There's obviously a lot that's yet to be determined, including for many of my teammates at SVB, and they are amazing people figuring out what's next too. But the last few days only reinvigorate my belief that founders are some of the toughest, most resilient and kind folks out there...on good days, and today days. I'm in awe of you and hope we get the chance to continue to collaborate with you, one way or another. With gratitude.💙
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