When an AI agent's records are wrong, every decision it makes after that is wrong too. It has no way to know. So it keeps going, more confidently, in the wrong direction. 90 days of it, simulated 👇

Every post-campaign report has always answered two questions disguised as one. Did the campaign work? And did the person running it do what they said they would? Nobody wrote the second section. You don't audit your own hands, you just explain what they did. Then the buyer became a machine. And the two questions came apart 👐 Read more into our latest Alkimi Insight 👇

@Ripple needed qualified traffic across three markets. UK, US, Switzerland. Alkimi delivered a 76% cost reduction on cost-per-land. 3x more efficient than target. The approach: premium financial titles paired with specialist crypto and Web3 publications, reaching institutional finance and blockchain-literate audiences, optimised per region. The result wasn't just efficiency. Ripple renewed and expanded for 2026, moving into CTV.

Five brands. Five campaigns. Five sets of results you can read for yourself. IQOS. Samsung. Cathay Pacific. Ripple. TikTok. We've always said the platform delivers. Now the proof is on the site. Brand lift, AI brand presence, CPL optimisation, CTR growth. Real campaigns across the UK, EU, and France.

Agentic advertising isn't possible without a single source of truth. Every agent, every trade, every settlement has to resolve against the same record, or the whole thing collapses back into the mess we're leaving behind. @SuiNetwork and @WalrusProtocol are how we get there. The settlement layer and the data layer that make agent-to-agent advertising actually workable at scale. Labs is the community heart of all of this. Built with you, and the best part is still ahead.

Same ad unit. One brand bids $5. Another bids $1. Nobody knows why. Including the buyer. That's what the cookie does. It doesn't break the auction. It buries the logic underneath it. Publishers can't forecast revenue. Buyers can't explain spend. And the whole industry just shrugs. That's not a data problem. It's a structural one.

Agencies manage 20+ providers, translate fragmented formats, and map supply across a market with no single source of truth. That expertise matters. But the complexity they're absorbing shouldn't need to exist. Alkimi has infrastructure that reduces the complexity! @adamchorley

5 years later. Live on @SuiNetwork. Serving Fortune 500 brands. Millions of impressions daily. 100% of protocol fees to $ALKIMI stakers. Still early.

PayPal just launched its own advertising identity product. built on PayPal and Venmo transaction data. Your payment history is now an ad targeting tool. Every company is becoming an ad company. Every data point is becoming an ad signal. And still nobody can verify what happens to the impression after it's sold.

CTV is exploding. US CTV ad spend is projected to reach $38 billion in 2026, growing 14%. Over 90% of CTV ad spend is now transacted programmatically. Alkimi takes 8% of CTV ad spend. This is your highest revenue format and it's the fastest growing channel in advertising.

74% of marketers now say AI is critical to their success. up 8 points from last year. AI is making the ads. Buying them. Optimising them. But nobody's using it to verify whether the impressions were real. That's the blockchain bit. That's what we built.

CEO @Benjaminputley sat down with @TheLocalWMC to talk adtech, the programmatic ecosystem, and a certain open-source setup named after Arsenal's set piece coach. Worth a listen 👇

Labs now has Auto-Staking. Stake your $ALKIMI. Rewards accrue from ad platform revenue. Auto-stake compounds them for you. No claiming. No restaking. Just toggle it on.

Alkimi Explorer just got an upgrade. → Historic data. No API needed. → One-click downloadable reports. → Share straight to socials from Labs. We talk a lot about verifiable impressions. This is what that looks like in practice. Your data. Accessible. Shareable. No technical skills required.

happy easter to those celebrating 🐣 enjoy the chocolate, enjoy the time off, enjoy not thinking about programmatic supply chains for one day the exchange is still running though. even on easter. impressions don't take bank holidays.

ICYMI: The rollout of the new Alkimi Labs is complete. Live now: • Staking with rewards sourced from ad platform revenue • Auto-stake and compound your rewards. Or claim them on your own schedule. • Buyback data via Alkimi Explorer • Token unlock schedule .....and more. Built entirely on the @SuiNetwork stack: → @WalrusProtocol for decentralised data storage → Seal for GDPR-compliant privacy → Sui for parallel execution and settlement The first enterprise ad platform running the complete Sui stack in production.

GM 👋 Are you a new or existing user to the new Alkimi Labs? What are your thoughts so far? The communities feedback is greatly appreciated and we are already implementing fixes as you read this. Spot anything on your journey through the lab? Tell us👇