The experience optimization and feature management company.

New York, USA
Joined January 2010
Meet the future of personalization: ๐„๐ฆ๐จ๐ญ๐ข๐จ๐ง๐ฌ๐€๐ˆ ๐›๐ฒ ๐€๐ ๐“๐š๐ฌ๐ญ๐ฒ. โœจ Our AI-powered, research-backed segmentation technology will help you build experiences that give a whole new meaning to personalization. Learn more at abtasty.com/emotions-ai/
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Big news at AB Tasty! ๐ŸŽ‰ Weโ€™re thrilled to share our NEW brand identity!! #cheerstochangeโšก๐Ÿ’™ Read more about our exciting new look here: abtasty.com/blog/meet-the-neโ€ฆ
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AB Tasty + @hotjar = a recipe for better, more insightful campaigns ๐Ÿ”ฅ๐Ÿ”Ž We've teamed up with Hotjar to bring you real user behavior that you can use to better understand what visitors are doing on your site. Take the guesswork out of campaigns โžก๏ธ abtasty.com/ab-tasty-hotjar/
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Ready to watch the Google Optimize sunset? ๐ŸŒ… AB Tasty has been named as one of Googleโ€™s preferred integration partners to help customers keep their experiments running. Read more at โžก๏ธ abtasty.com/google-optimize-โ€ฆ #googleoptimize #experimentation
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Discover Clarinsโ€™s key to building millions of personalized customer experiences in our latest case study! Read it now! ๐Ÿ‘‰ bit.ly/3MdTPUE #CXO #CRO #CustomerExperience #Testing #WebsiteOptimization #Experimentation #ConversionRate #Ecommerce
Ever-growing customer demands present an opportunity for brands to combine optimization and innovation to achieve digital experience mastery. Discover how to do this with AB Tastyโ€™s ๐—ฑ๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—บ๐—ผ๐—ฑ๐—ฒ๐—น ๐Ÿš€โžœ bit.ly/3rVvTy5 #cxo #cro
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Andrรฉ Morys, CEO and founder of konversionsKRAFT, reveals why a shift in culture, agility and inventiveness is ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ๐—ณ๐˜‚๐—น ๐˜๐—ต๐—ฎ๐—ป ๐—ฎ๐—ป ๐—ถ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ถ๐—ป ๐—บ๐—ฒ๐˜๐—ฟ๐—ถ๐—ฐ๐˜€! ๐ŸŽ™๏ธ Listen to his podcast episode here: bit.ly/3y9QUrD #podcast #cxo #cro
How can brands identify which experience is best suited for each customer? ๐Ÿคจ Discover how Clarins achieves this by embedding experimentation into their DNA in our new case study. Read it now ๐Ÿ‘‰ bit.ly/3MdTPUE #CXO #CRO #Testing #Experimentation #Ecommerce
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What ๐˜ค๐˜ข๐˜ฏ be gained from losses and flat tests in post-test analysis? Here to answer is Jeremy Epperson, chief growth officer at ConversionAdvocates, in the latest episode of our podcast the โ€œ1000 Experiments Club.โ€ ๐ŸŽ™๏ธ Listen to all the episodes here: bit.ly/3w7I5Oc
How can internal experimentation teams across the globe collaborate effectively? ๐Ÿคจ Discover how Clarins has achieved this in our latest case study! Read it now! ๐Ÿ‘‰ bit.ly/3MdTPUE #CXO #CRO #CustomerExperience #Testing #Experimentation #Ecommerce
Discover how Clarins created a global roadmap and enable teams to share best practices and learn from each othersโ€™ successes and failures. Read the case study now! ๐Ÿ‘‰ bit.ly/3MdTPUE #CXO #CRO #CustomerExperience #Testing #Experimentation #ConversionRate #Ecommerce
Jeremy Epperson has unveiled the one question thatโ€™s key to creating the right growth strategy for your business. ๐Ÿคซ Short on time but still want to be in the know? Check out our blog post! ๐Ÿ‘‰ bit.ly/3O3t2LI #podcast #experimentation #innovation #cxo #cro #cx
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Curious to learn more about the four essentials for building a solid culture of experimentation? โญ Check out our latest case study with Clarins! Read it now! ๐Ÿ‘‰ bit.ly/3MdTPUE #CXO #CRO #CustomerExperience #Testing #WebsiteOptimization #Experimentation #Ecommerce
At AB Tasty, our mission is to empower marketing, product and tech teams to continuously test, validate and launch their ideas. Let your good ideas take flight with AB Tasty! ๐Ÿ˜Ž #CXO #CRO #Testing #WebsiteOptimization #Experimentation
Discover the four keys that the team at Clarins uses to craft their digital experimentation culture in our latest case study. ๐Ÿš€ Read the case study now! ๐Ÿ‘‰ bit.ly/3MdTPUE #CXO #CRO #CustomerExperience #Testing #WebsiteOptimization #Experimentation #Ecommerce
Jeremy Epperson, Chief Growth Officer at ConversionAdvocates, confirms there ๐˜ช๐˜ด a game-changer that is not only essential for every single company โ€ฆ but that will also enable smaller brands to take market share from giants. ๐Ÿคซ #podcast #experimentation #innovation #cxo #cro
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Discover the latest episode of our new podcast, the โ€œ1000 Experiments Clubโ€!๐Ÿš€ ๐ŸŽง Now streaming on your favorite audio platforms like Spotify, Apple and Google Podcasts. ๐ŸŽ™๏ธ Listen to all the episodes here: bit.ly/3w7I5Oc #podcast #experimentation #innovation #cxo #cro
Curious to see how the experts are successfully implementing and driving successful experimentation programs? Then our hit podcast, the โ€œ1000 Experiments Club,โ€ is for you!๐Ÿ˜‰ ๐ŸŽ™๏ธ Listen to all the episodes here: bit.ly/3w7I5Oc #podcast #experimentation #innovation #cxo
AB Tasty has created the first-ever ๐—ฑ๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—บ๐—ผ๐—ฑ๐—ฒ๐—น that maps out the components you need to combine optimization and innovation to achieve digital experience mastery. Get the interactive report now! โžœ bit.ly/3N1Stwp #cxo #cro
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