The Advertising Business Group is a cross-industry association that is promoting ethical, responsible advertising across the Middle East region.
Dubai, United Arab Emirates
Joined November 2016
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Hear @Kantar experts talk about Circular Marketing and growth potential in the region, based on a major study, and see how you can benchmark your organisation's sustainability credentials.
More on @wfamarketers x Kantar’s Sustainable Marketing 2030 initiative is below.
Thank you Campaign ME for publishing.
@Priyasarma1
“We have been very busy promoting DEI as a core part of our agenda this year, and this research only serves to underline the importance of driving engagement and awareness in every market ” says Priya Sarma, @ABG_GCC Comms Director and DEI Lead.
#survey
campaignme.com/advertising-h…
The deadline for completing the DEI Global Census is April 30. Please take a few moments to complete it if you haven't already.
thebrandberries.com/2023/04/…
@Priyasarma1 @TheBrandberries @CommunicateME @CampaignME @EldaChoucair @LeyalEskin
The Advertising Business Group (ABG) is proud to support the Global DEI Census 2023. We call on everyone working in marketing and advertising to fill in the survey wfanet.org/census. Only by acting together can we make meaningful change. #GlobalDEICensus2023
The UAE National Chapter of the @UnstereotypeAlliance convened by @UNWomen celebrates its second anniversary on Mar 14 @DubaiLynx. Member corporations, allies and stakeholders are coming together to share their efforts to eliminate stereotypes in media and advertising content.
ABG_GCC retweeted
The UAE National Chapter of the @un_stereotype convened by @unwomenuae celebrates its second anniversary on Mar 14 @DubaiLynx . Member corporations and stakeholders are coming together to share their efforts to eliminate stereotypes in media and advertising content.
ABG_GCC retweeted
The Advertising Business Group and Ipsos research highlights five key elements that stakeholders believe can help form the solution for data privacy in future.
#dataprivacy #marketing #advertising @ABG_GCC @IpsosMENA
campaignme.com/is-your-data-…
ABG_GCC retweeted
Worst thing you can do when it comes to employee communications is drop bad news, not answer any questions and walk out.
.@washingtonpost confirms cuts after leaked video of tense town hall
—Comes amid tensions over business strategy and vision
—Wapo won’t be profitable this year
—Too early to see if big investments in climate, wellness will pay off
—Unclear subs strategy
axios.com/2022/12/15/washing…
ABG_GCC retweeted
😭😭😭 FaceTime 😭😭😭 WhatsApp 😭😭😭
12 free, paid voice calling apps in the #UAE
Here is a list of apps that are currently allowed in the UAE
gn24.ae/e201501b88d0000
ABG_GCC retweeted
“We are extremely grateful for Asad ur Rehaman (@asadchawla)'s leadership in the successful completion of Phase 1 of the project. We look forward to working with Amine Sadik in the second phase of this important initiative,” said @ABG_GCC interim chairperson @EldaChoucair.
The ABG research committee has teamed up with @Ipsos UAE to conduct a holistic study on Data Privacy/Cookieless era – the first in a series of research topics which will benefit the advertising industry. Read our Chairperson @EldaChoucair's column here: lnkd.in/e9zc-QYy
ABG_GCC retweeted
Self-regulation reduces ad impressions on pirate sites by 79 percent mobilemarketingmagazine.com/…
ABG_GCC retweeted
The final video in the three-part series explaining the partnership between @tag_today @ABG_GCC and #IABGCC to combat criminal activity & promote #BrandSafety in #digitaladvertising in #GCC > let me know if you have any questions on this!
youtu.be/NjbXs-eNUx0
Rim Mecherkany at Creatvo and Abed Agha @Vinelab reflect their findings in our Influencer Marketing Report and the impact on the industry.
Read the @CommunicateME article here: lnkd.in/dDgpVsFf
View full report here: lnkd.in/d2XjPEYN
To read the latest insights from our newly launched Influencer Marketing Transparency report click below:
@mediaquestcorp @CommunicateME @Priyasarma1
abg-me.com/influencer-market…
ABG_GCC retweeted
The @DubaiLynx International Festival of Creativity releases all shortlists across all 20 categories, revealing the Glass: the Award for Change and Integrated categories today.
#awards #creative #MENA
campaignme.com/dubai-lynx-co…
ABG_GCC retweeted
The @DubaiLynx International Festival of Creativity releases shortlists for Creative Strategy, Digital, Industry Craft and Outdoor categories.
#awards #craft #creative #digital #outdoor #MENA
campaignme.com/dubai-lynx-re…
ABG_GCC retweeted
Members of #UAE National Chapter of @un_stereotype send a message about addressing #gender stereotypes in #media & #advertising on the occasion of #IWD2022 #IWD @marieclaire @ABG_GCC
ABG_GCC retweeted
Honoured to be recognised by Campaign Middle East as one of the 2020 Marketing Game Changers for the work on launching the UAE Chapter of the @un_stereotype Alliance. It wouldn't have been possible without the partnership of many others! @ABG_GCC
ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of ABG’s new partnership with @The_IPA (Institute of Practitioners in Advertising) and outlines the benefits of marketing effectiveness.
abg-me.com/laying-the-founda…