We're proud to celebrate our partnership with Jamesprint. Chris shares a little about their expertise in premium wine label printing, alongside Graeme Salt, Manager of First Ridge Wines. E: [email protected] M: 0417 120 986 W: jamesprint.com.au

Wa to get behind the scenes at one of Australia’s most exciting wine shows? We’re looking for Stewards to join the AAVWS team in Mildura this November. 👉 Register your interest to become an AAVWS Steward: aavws.wufoo.com/forms/z1g3i8… [email protected] #AAVWS #RethinkingWhatMatters

Today, we’re unveiling a fresh visual identity for AAVWS. The AAVWS you know is still very much here. Around it is a bold new visual language of colour, typography and flowing lines inspired by landscape, connecting every part of the Show while giving each its own identity.

Entries are in. 🍷 Now it’s our turn. This year, we’re asking you to Rethink What Matters. We’ve been doing a little rethinking ourselves. Stay tuned. #AAVWS #RethinkingWhatMatters

Your wine called. It wants a medal. Your wine deserves its moment in the spotlight, so don’t leave it sitting on the bench. Final weekend to enter! aavws.com/enter #AAVWS #AlternativeVarieties #AustralianWine #WineShow

🍷 408 ENTRIES AND COUNTING — HAVE YOU ENTERED YOUR WINES? 408 wines. 86 exhibitors. 39 regions. 74 varieties. 🚨 ENTRIES CLOSE MONDAY 21 SEPTEMBER Don’t miss the deadline. Enter your wines today. 👉 aavws.com/enter

🍷 WANT TO GET BEHIND THE SCENES AT THE AAVWS? Expressions of Interest are now open to join the 2026 AAVWS Stewarding Team. aavws.com/contact/get-involv…

🍷 AAVWS 2026 Wine Entries Are Now Open! Entries close Monday 21 September 2026. Enter now and be part of Australia’s leading celebration of alternative varieties. 👉 Enter at aavws.com #AAVWS #RethinkingWhatMatters #AlternativeVarieties #AustralianWine

Welcome Back, Else! We’re thrilled to welcome Else Foster back as Assistant Chief of Stewards for the 2026 Australian Alternative Varieties Wine Show. 💡 Want to be part of the team? 👉 Visit aavws.com/contact/get-involv… for details.

Welcome Back, Richie! We’re delighted to welcome Richie O’Donnell back as Chief of Stewards for the 2026 Australian Alternative Varieties Wine Show. 💡 Interested in joining the 2026 stewarding team? 👉 aavws.com/contact/get-involv… #AAVWS #RethinkingWhatMatters #WineShow

We are thrilled to welcome back our Chief of Judges Leanne Altmann, sommelier, wine communicator, and passionate educator based in Melbourne. Photo by @kristofferpaulsen #AAVWS #morethanjustawineshow #winevictoria #visitmildura #travelvictoria #RethinkingWhatMatters

𝗥𝗲𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗪𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 The future of wine belongs to those willing to ask new questions and embrace new possibilities. Join us in Mildura for the AAVWS and be part of the conversation shaping what's next. Now is the time to rethink what matters. #AAVWS

Did you miss the news? Alternative Reality took out Best New Wine Book at the 2025 Wine Communicators Awards Written by Max Allen, this is the book everyone in wine is talking about! Buy a copy for yourself, or stock up for customers here lnkd.in/gDwi3NaF

AAVWS 2026 Judge Applications Now Open Register your interest here: aavws.com/contact/get-involv…

🍷 SAVE THE DATE 🍷 The 2026 Australian Alternative Varieties Wine Show is locked in. 4 – 7 November 2026 Mildura, Victoria More details coming soon. For now, mark the calendar. #AAVWS2026 #SaveTheDate #AlternativeVarieties #AustralianWine #Mildura #WineCommunity

- Sponsor Shoutout - Chalmers have proudly helped create, and have worked in and on the AAVWS show and movement since its beginning 25 years ago. Chalmers are the proud sponsor of The Dr. Rod Bonfiglioli Best Wine of Show. #AAVWS #AAVWSFamily #ChalmersWine

🌸 The first jacarandas have started to bloom across Sunraysia and you know what that means — it’s show time! Get ready for a week filled with incredible wines, conversations and connections right here in Mildura. Let’s make this one to remember. #AAVWS #MoreThanJustAWineShow

🌿 Just Over a Week to Go! 🌿 We want to take a moment to raise our glasses in gratitude to the incredible sponsors who make it all possible. Your support helps us celebrate innovation, diversity and the spirit of Australian wine. 🍷

Final count is in! The 2025 Australian Alternative Varieties Wine Show has received 789 entries from 211 exhibitors, representing 69 regions and 98 different varieties. #AAVWS2025 #AlternativeVarieties #WineShow #Mildura #AussieWine #RewritingTheRules

We’re excited to announce Clint Drieberg @winewankers as the 2025 AAVWS Fellowship Recipient, proudly sponsored by Longview Vineyard. #AAVWS #AAVWSFellowship #LongviewVineyard #Mildura #AlternativeVarieties #WineWankers #AustralianWine