If you've been in PR or tech journalism for 20 years or longer, this post will put a smile on your face: 'From snail mail to QR codes: how has PR changed since 2003?' a3.ax/UwVdq #A3is20 #StoragePRSpecialists

Gartner warns AI infrastructure spending is outpacing reality: data-centre owners need $8.5tn revenue by 2030 to justify investment, versus $3.6tn projected AI revenue. Data storage faces pressure from NAND and SSD/HDD shortages: a3.ax/icUhk #StoragePRSpecialists #AI

David Norfolk at Bloor Research: "Technology Live! is an accessible and interactive source of information about an evolving field." #A3TechLive #StoragePRSpecialists

Digital sovereignty is moving from ambition to action. Demand is growing for open-source solutions, sovereign data storage and reduced vendor lock-in, creating new opportunities for consultancies. a3.ax/bBMJA #StoragePRSpecialists #DigitalSovereignty

EU cloud sovereignty could cost €115bn over a decade, six times the Commission’s estimate. But sovereignty is more than storage: it’s who controls data, who can access it, and under which laws. Can Europe afford not to invest? a3.ax/YvtHZ #StoragePRSpecialists #AI

AI’s infrastructure bill, from compute to storage, is outpacing revenue potential. With trillions at stake, overinvestment could leave stranded capacity and trigger a shakeout among cloud providers. Can AI pay for itself? a3.ax/IJojT #StoragePRSpecialists #AI

The rapid proliferation of AI agents is outpacing enterprise security, leaving organisations unable to identify or deactivate agents with excessive permissions, while increasing the need to secure the data they access and store. a3.ax/VKlOI #StoragePRSpecialists #AI

A new study brings DNA data storage closer to reality! Porous silica enables 11× higher oligo yield, with 121-nucleotide synthesis and successful data recovery pointing to huge potential for ultra-dense, scalable data storage: a3.ax/bDNah #StoragePRSpecialists #DNA

'Two nations divided by a common language – #PR across the pond' a3.ax/sLBFN. If you run PR out of the USA, this is a must read! #StoragePRSpecialists #A3Blog

Omdia reports that organisations are prioritising AgenticOps in IT infrastructure purchasing to automate operations and support AI adoption. However, wider uptake hinges on addressing cost, governance and accountability. a3.ax/ftCrU #StoragePRSpecialists #AI

The IT industry has many facets, and pitching each one right takes knowledge and experience. Read our guest blog post by freelance editor Christine Horton about how to pitch the channel media, here a3.ax/tflBT #StoragePRSpecialists #A3Blog

“The eureka moments where I find something incredible… that tends to happen more at in-person events.” Mikel Aguirre, editor of PRONETIC, on the value of face-to-face connections and unexpected ideas. Listen to the latest #A3Podcast: a3.ax/JmyXD #StoragePRSpecialists

A flaw in NVIDIA DCGM Exporter shows how exposed GPU-monitoring infrastructure can become an entry point for disrupting systems underpinning AI workloads, and potentially data pipelines and storage environments they depend on: a3.ax/NIIaB #StoragePRSpecialists #AI

“If the topic really matches our audience’s interests, we want to get close to that brand.” Mikel Aguirre, editor of PRONETIC, explains what makes a topic worth pursuing on the latest #A3Podcast. Listen now: a3.ax/JmyXD #StoragePRSpecialists #PublicRelations #PR

Bain says AI must generate $6T a year by 2031 to justify its infrastructure spending, requiring major new markets. The gap between investment and proven returns highlights the financial risk and a massive demand for data storage: a3.ax/qrljH #StoragePRSpecialists #AI

A growing “storage squeeze” is straining infrastructure as data volumes and storage demands rise. A more flexible approach is needed to combine optimisation, tiering and diverse storage architectures. Find out more: a3.ax/QDGNf #StoragePRSpecialists #ITInfrastructure

A new episode of the #A3Podcast out today! Mikel Aguirre, editor of PRONETIC, joins us to discuss the ideas, subjects, and connections that can make a real difference to media relations. Listen now: a3.ax/JmyXD #StoragePRSpecialists #PublicRelations #PR

AI infrastructure demand is driving investment in memory and NAND, with suppliers benefiting from HBM, DRAM and all-flash storage growth. For storage vendors, this reinforces the strategic importance of memory supply and pricing: a3.ax/Rlgiw #StoragePRSpecialists #AI

TOMORROW! A brand-new #A3Podcast episode featuring Mikel Aguirre, editor of PRONETIC, lands. From connecting with vendors to discovering those unexpected “eureka moments”, this is an episode you won't want to miss: a3.ax/JmyXD #StoragePRSpecialists #PublicRelations

AI governance won’t fail for lack of technology. It will fail when data governance and storage remain siloed as IT issues. Gartner predicts 60% of organisations ignoring this human dimension will struggle to govern AI by 2027: a3.ax/QBRNd #StoragePRSpecialists #AI

5D glass storage encodes data in nanostructures, potentially enabling ultra-long-lasting, high-density archives. If the technical hurdles can be overcome, it could open a new market for long-term data preservation: a3.ax/PgaiD #StoragePRSpecialists #NextGenStorage