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London
Joined January 2023
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Expand Your LinkedIn Network in 2023: 40 Actionable Tips 90daysandcounting.com/expand…
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Step by step guide to creating your content calendar. Essential reading for #b2b businesses who want to succeed with #socialmediamarketing 90daysandcounting.com/develo…
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Focusing solely on lead generation is a short-sighted strategy that ignores the importance of building awareness, loyalty and long-term relationships with customers. 90daysandcounting.com/beyond…
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The essential steps in choosing the right marketing agency for your B2B agency. Find the a good fit and you'll have a long term partner. Choose wrong and frustration will be the least of your problems. 90daysandcounting.com/choosi… #marketingagency #b2bagency #b2bmarketing
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Why content pillars are a must have for any B2B marketer. In our blog post, we take you through how to come up with your own! 90daysandcounting.com/conten…
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6 trends to look out for in B2B Marketing in 2023. 1. Influencer Marketing 2. Video Content 3. Personalisation 4. Micro-Moments 5. AI and Chatbots 6. Community Building #b2bsocialmedia #b2bmarketing #b2b #socialmediamarketing #smtips buff.ly/3Zkg3LL
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4. Incorporate User-Generated Content This is usually the reserve of larger companies with lots of happy customers, but smaller businesses will benefit from it too. Think about your best customers and ask yourself if they’d be happy to share a photo you can use.
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5. Design Visual Content for Mobile Make sure your visuals are optimised for mobile screens, that means try to avoid horizontal photos if you can. Vertical wins on mobile, square format works too.
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5. Referral Traffic. Referral traffic measures the number of people who visit your website from social media. This metric can give you an idea of how successful your social media campaigns are at driving traffic to your website.
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6. Leads Generated. Leads are the lifeblood of a B2B company. A successfully generated lead means you’ve reached the right audience, with the right message, and provided an effective way for them to show qualified intent. This lead is then primed for your sales process.
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