@4markb

Content Marketer, Public Speaker, Big Dreamer, Occasional sleeper.

 San Francisco
Joined November 2012
  • Tweets544
  • Following383
  • Followers2.1K
27Media
Mark Bornstein retweeted
Miami HEAT
@MiamiHEAT4 Feb 2021
Bam Adebayo // #NBAAllStar 💥the easiest way to vote. RT this and it counts twice!💥
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When it comes to webinars, sometimes the smallest mistake can make the difference between an awesome event and an epic fail. Attend this week's free session with @4markb to learn how you can avoid webinar blunders. cmi.media/yrx7
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Mark Bornstein retweeted
The Croc 💬@crocbites23 Jul 2020
Replying to @ON24
@ON24’s @4markb on how we need to re-think marketing for the new #digitalfirst future at #Virtualized Summit 2020 – sponsored by The Croc’s virtual event design service, Podium. Watch live at bit.ly/3hu8FHi
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Mark Bornstein retweeted
MattyDTX@MattyDTX23 Jul 2020
Currently geeking out over @4markb (AKA Mark Bornstein) and the new ways his #VIRTUALIZED keynote is pushing #data and #engagement to measure #eventmarketing success. Loving this innovation, @ON24 !
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Mark Bornstein retweeted
Demandbase@Demandbase2 Jul 2020
Don't miss stop 2 on #TheABMTour next week - Engage + Personalize! @4markb of @ON24 shares ways to turn top targets into happy customers through engagement. Click to learn more and register now: bit.ly/35UiKst
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Replying to @4markb
@4markb lists down 4 things you must get right when you move physical #events to #digital . . . #virtualevents #eventprofs #eventsprof #eventpros #eventtech #pr #b2b #eventplanners #conferenceplanners #marketingprofs #marketing fastcompany.com/90497459/4-t…

4 things you must get right when you move physical events to digital

The key to moving physical events to digital experiences, is just that, making it an experience. Here are a few ways this can be achieved.

fastcompany.com
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Mark Bornstein retweeted
Kenneth Goh@loronglornie25 May 2020
What post-#COVID19 audiences demand from #marketers: Authenticity, Participate and Interact, Be entertained, looking for genuine human experiences (via @4markb) #DemandGenerationSummit #CMWorld
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"If you're doing it like you did it yesterday, you're doing it wrong." @4markb of @ON24 explains why marketers need to rethink the #webinar & digital experience at large in a new edition of #BreakFreeB2B with @smisukanis. Our @NickNelsonMN has it all here: bit.ly/3elKI3f
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Mark Bornstein retweeted
Dom Nicastro@DomNicastro5 May 2020
.@4markb of @on24 @DanielBurstein of @MECLABS Becky Wilkie of @Lionbridge on delivering webinars in this time of crisis. Time to throw out the old playbook? #covid19
CMSWire.com
@cmswire5 May 2020
Is It Time to Throw out the Webinar Best Practice Playbook? by @domnicastro smg.io/2L1zg0b
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“Social & digital interactions all used to be bite sized & now people are so hungry for engagement & for communication & connection & those long-form digital experiences are actually what people are hungry for”–@4markb of @ON24 via @DomNicastro on @cmswire cmswire.com/digital-experien…

Is It Time to Throw out the Webinar Best Practice Playbook?

With virtual learning increasing, what are some webinar best practices during this time of crisis?

cmswire.com
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Mark Bornstein retweeted
Tom Martin@TomMartin24 Apr 2020
So cool to be a part of @CMIContent's Demand Generation Summit in May. I'm in good company with @4markb, @tylerlessard, and @ardath421. Register to check us out as we talk about navigating our new normal. bit.ly/DemandGenConf #contentmarketing #covidbusinessplan #covid19
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Mark your calendar for our next live #webinar. 🗣 Special guest: @ON24's @4markb 🗓 Date: April 29 at 2pm EDT 💻 Sign up: cmi.media/t2le #CMWorld
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Every single experience you create (whether a webinar or custom landing page), the entire buyer’s journey needs to exist in every experience. And every experience should lead to the next experience. Don’t wait for the nurture. @4markb @ON24 #b2bmx
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You can still give away swag during your virtual event! Who doesn't love a freebie? #cmworld @4markb
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Mark Bornstein retweeted
marketingb2b@MarketingB2B18 Feb 2020
Three of our top #B2BIgniteUSA keynote speakers want to share with you the secrets to their success. 🔥 So, we're bringing together for a live webinar this March. Click on the link to sign up now. bit.ly/2w96OoQ @joel_b2beditor @dougkessler @leeodden @4markb
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.@ON24's @4markb says the #Netflix effect is about impatience, so marketers need make it easier for prospects to find their content. Listen to the full #B2BMX Podcast episode here: bit.ly/391XVfQ
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Learn from the best! @ON24’s @4markb knows a thing or two about how to rock a webinar. Tune in if you can. Details below:
ON24@ON245 Dec 2019
Part art, part science and part party. Tune in next Tuesday to learn all about the Webinars That Rocked 2019. Register here: bit.ly/2OhkGUC
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Mark Bornstein retweeted
ON24@ON2422 Nov 2019
Good. Great. Best. Rockin. It's time to figure out who's #webinars reign supreme in our annual Webinars That Rocked competition. Enter your events here and tune in on Dec. 10: Enter your submissions here: bit.ly/2NmsgNa And register here: bit.ly/35ceG54
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Mark Bornstein retweeted
ON24@ON2413 Nov 2019
Building personalized, curated customer journeys at scale sounds like a #marketer's dream, but it is possible. Tune in on Nov. 20 at 11 a.m. PST (2 p.m. EST) as @4markb, #webimaster, explains: bit.ly/2pKwqFS
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Mark Bornstein retweeted
Amanda Healy@Amanda_Healy9 Oct 2019
"A #webinar is an experience, not a PowerPoint presentation" -@4markb. Enjoying the @ON24 session on "7 Secrets to Avoid a Boring Webinar" happening right now. #contentmarketing #marketing
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