Introducing The Fantasy Bra unlike anything the world has ever seen. Inspired by the impossible: Jacob & Co. and @victoriassecret bring back the Fantasy Bra. For four decades, Jacob & Co. has created pieces that shouldn’t be possible. So when Victoria’s Secret asked us to reimagine one of its most iconic creations, it started with a single question: what if there was no fabric at all? What began as a pencil sketch became a masterpiece of jewelry engineering. Crafted from 3,218 individually designed components, the creation moves with the body like lingerie, combining the brilliance of high jewelry with the fluidity of fashion. More than 1,000 hours to create. 15 artisans. 4,410 natural diamonds. At its heart lies an extraordinary 75.54-carat natural Fancy Vivid Yellow diamond, surrounded by 4,409 diamonds totaling 1,373 carats, featuring an array of exceptional cuts, including Jacob & Co.’s signature Angel-Cut. Two icons, one shared belief: true spectacle should spark joy, inspire confidence and stir emotion. Valued at $50 million, it is the most valuable Fantasy Bra ever made.  Created for the 2026 Victoria’s Secret Fashion Show.

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