It's never been easier or cheaper to start a profitable home service business than it is today. I promise. I'll let you in on one little secret, that costs $0, that will almost guarantee your phone rings without paid ads. Here it is: Google Business Profile Updates. It's like Twitter for your Google listing. Once your profile is optimized and you're up and running, just "check in" with short updates at whatever address you're either quoting or doing a job at. The more check-ins in your targeted areas the better. Get my drift? Quoting a fencing job? Take a pic of the yard, upload the address (it'll be kept private) and pic and write, "It's a beautiful day here in Dallas. Just quoting a 6' cedar privacy fence job. Fingers crossed!" Google will learn that: A. You care enough to update your profile B. You are actively quoting jobs in that area And it will boost you in the organic rankings for people searching in that area. Below are before and after pics of our company's search result ranking. Not from paid ads, we're just checking in at job sites. If you do these 3 things well... 1. Get a lot of REAL 5 star reviews 2. Make daily updates in your Google Business Profile 3. Be patient (it takes months, but you need time to learn anyway) ...you can build a 6-8 figure company, depending on your area and the vertical you choose, while ignoring every other marketing channel. Adding more marketing channels over time will add another zero to that. Tree trimming is a $500M industry in DFW alone. Operating the biz is the hard part, marketing it shouldn't be. They don't answer their phone, you will. They think reviews are the end all be all, but you know better. They don't have a website, yours is well optimized. There are over 500 home service verticals, just go pick one. Would love a follow @mhp_guy if you found this helpful. We pay a guy to manage the automation of our check ins and to produce the maps so we can see where we stand. He cold emailed me a while back and it worked. I guess cold emails aren't a waste of time!